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Monday, September 9, 2024

Power Dynamics and Its Impact on Ethical Boundaries in the Workplace

 Jan Mikaela L. Ancheta, CPA

Michelle Monique Cleo S. Arizabal, CPA

Divine Word College of Laoag, Graduate School of Business

Abstract

This study focuses on how power dynamics influence ethical decision-making and behaviours in organizations. It highlights that unequal power distribution can significantly influence ethical practices. Theoretical frameworks like French and Raven's bases of power, Foucault's power-knowledge theory, power-dependency theory, and Leader-Member Exchange (LMX) theory provide insights into how power operates in the workplace. Misuse of power can lead to ethical violations, lower employee morale, and hostile organizational culture. The study also explores ethical theories such as deontology, utilitarianism, and virtue ethics, in order to understand their role in shaping workplace ethics. Deontology focuses on adherence to moral duties, utilitarianism on the outcomes for the majority, and virtue ethics on developing moral character. It aims to uncover strategies that organizations can employ to ensure ethical standards are maintained and power is exercised appropriately. Additionally, it emphasizes the need for ethical leadership and accountability, suggesting that addressing power imbalances is necessary for fostering a positive organizational environment and maintaining ethical standards.

Keywords: Power dynamics, ethics, power imbalances, ethical leadership, organizational culture, authority, influence

Introduction

In modern organizations, power dynamics play a significant role in shaping workplace relationships, influencing decision-making, and establishing the ethical tone of the company. Power is often distributed unequally in hierarchical organizations, creating environments where individuals may leverage authority to sway the actions of others, sometimes for personal gain (French & Raven, 1959). Understanding these power relationships is crucial for examining how they impact ethical boundaries, which are the implicit and explicit rules that define moral behaviour in the workplace (Trevino & Nelson, 2016).

Power dynamics in the workplace have significant ethical implications that require careful consideration. When power is misused, it can have detrimental effects on employee morale, engagement, and the overall work environment (Campbell, 2023). Imbalances in power can lead to ethical boundary violations, ranging from subtle pressures to comply with unethical requests to more overt abuses of authority. For instance, supervisors may exert undue influence on subordinates, compromising ethical standards through coercion or manipulation (Lammers et al., 2015). As organizations focus more on corporate governance, accountability, and ethical leadership, examining the link between power and ethical boundaries has become essential for fostering environments where integrity is upheld (Kaptein, 2019).

Power imbalances can blur the lines between acceptable and unacceptable behaviour in the workplace. Employees in positions of authority may misuse their power to exploit subordinates, leading to ethical breaches such as favouritism, harassment, or even financial misconduct. In such environments, ethical boundaries may become distorted or disregarded, potentially resulting in a toxic culture that undermines the integrity of the organization (Lammers et al., 2015). The extent to which power dynamics influence ethical decision-making and workplace conduct is an area that requires further investigation.

Understanding the relationship between power and ethics is critical for organizational leaders, HR professionals, and policymakers. By identifying how power imbalances contribute to ethical violations, this study aims to provide insights into creating more ethical, transparent, and equitable workplaces. These insights are crucial for improving leadership practices, enhancing corporate governance, and establishing stronger ethical guidelines that prevent the misuse of power.

Understanding Power Dynamics

Power dynamics refer to how power is distributed, exercised, and negotiated between individuals, groups, or institutions within a specific context. This concept explores how power influences relationships, decision-making processes, and social structures, often revealing underlying inequalities, hierarchies, and control mechanisms. Power dynamics are shaped by factors such as social status, economic resources, cultural norms, and institutional authority, which influence interactions and outcomes in various settings. (Lukes, 2020)

Power dynamics can shift based on changes in social, economic, or political conditions. Understanding this concept is vital in addressing issues of inequality, fostering effective leadership, and promoting social justice.

Theories on Power Dynamics

Power in the workplace can be understood through several theoretical lenses. One of the most well-known frameworks is French and Raven's (1959) five bases of power, which classify power into legitimate, coercive, reward, expert, and referent forms. Each of these types of power manifests differently in the workplace, influencing how leaders and employees interact. Legitimate power stems from a formal position or role within an organization, while coercive power involves the ability to impose penalties. Reward power enables the provision of incentives, expert power comes from specialized knowledge, and referent power arises from personal admiration or respect.

Foucault’s theory of power emphasizes the pervasive nature of power and its role in shaping social relationships. According to Foucault (1980), power is not only held by individuals but is diffused throughout organizational structures. His concept of “power-knowledge” suggests that power is closely linked with knowledge production and dissemination, making it a tool for controlling behaviour and defining ethical norms.

Power-dependency theory also provides a useful framework for understanding organizational dynamics. This theory posits that power is a function of dependency; those who control resources that others depend on wield power over them (Emerson, 1962). In the workplace, this dependency can manifest in various forms, such as access to information, decision-making authority, or control over career progression. Consequently, those in positions of power may influence ethical decisions by leveraging these dependencies.

Moreover, Casciaro and Piskorski (2005) emphasized that dependency is not just about resources but also about access to networks and social capital. Power often lies with those who have strong relationships and access to critical information, making network dynamics an important consideration in understanding power relations (Pfeffer, 2013).

Leader-Member Exchange (LMX) theory, introduced by Graen and Uhl-Bien (1995), explores the relational dynamics between leaders and subordinates in organizational settings. Unlike traditional leadership models that treat leader-follower relationships uniformly, LMX emphasizes that leaders form differentiated relationships with their subordinates, resulting in either high-quality or low-quality exchanges (Liden, Sparrowe, & Wayne, 1997). Leaders in high-quality exchanges may exercise greater influence on their subordinates' behaviour, encouraging ethical conduct through role modelling and open communication (Mahsud, Yukl, & Prussia, 2010). However, the differentiated nature of LMX relationships can also create ethical dilemmas. For instance, employees in high-quality exchanges might receive preferential treatment, potentially fostering perceptions of favouritism and inequality, which can erode organizational justice (Scandura, 1999).

From a power dynamics perspective, LMX theory highlights the unequal distribution of power within organizations. Leaders naturally develop "in-groups" and "out-groups" based on the quality of relationships, leading to power imbalances among employees (Dulebohn et al., 2012). Martin et al. (2016) suggest that in-group members benefit from closer relationships with leaders, often gaining more leeway in decision-making, which can sometimes blur ethical boundaries, while out-group members might experience feelings of marginalization and exclusion from key resources.

Ethical Theories and Boundaries

Ethical boundaries in the workplace are shaped by the norms and values that guide behaviour. Deontological ethics, rooted in the philosophy of Immanuel Kant, focuses on the adherence to duty and moral rules rather than the consequences of actions (Kant, 1785/1997). Deontology emphasizes that individuals in the workplace, especially those in positions of power, have a moral obligation to respect universal ethical principles such as honesty, fairness, and respect for others' rights, regardless of the outcomes (Alexander & Moore, 2016). This theory is particularly relevant in contexts of power dynamics because it stresses that those with authority must act according to moral duties, ensuring that their decisions are guided by principles like justice and equality rather than self-interest or utilitarian considerations.

In power-laden environments, deontological ethics can serve as a safeguard against the abuse of authority, ensuring that power is exercised responsibly and ethically. Leaders are expected to respect ethical boundaries that protect the rights and dignity of subordinates, preventing exploitation and unfair treatment (Bednar & Spiekermann, 2023). The deontological focus on duty provides a clear ethical framework that promotes accountability, even when power is unequally distributed. This approach helps maintain ethical integrity within organizations, ensuring that actions are not justified solely by their outcomes but by their adherence to moral principles.

In contrast, utilitarianism, a consequentialist theory primarily associated with philosophers Jeremy Bentham and John Stuart Mill, evaluates the morality of actions based on their outcomes, aiming to maximize overall happiness for the greatest number of people (Mill, 2009). In the workplace, utilitarianism often informs decisions where leaders balance competing interests, striving for the best aggregate outcome. However, power dynamics complicate this process, as those in authority may have the capacity to shape outcomes that disproportionately benefit the majority while overlooking the ethical treatment of minorities or marginalized groups (Helin & Sandstrom, 2008). This can lead to ethical tensions when decisions, though beneficial for many, result in harm or unfair treatment to a few.

The relevance of utilitarianism in power-laden environments lies in its potential to justify actions that prioritize collective benefit over individual rights. This is particularly evident when leaders use their power to make decisions that appear utilitarian but inadvertently perpetuate power imbalances, such as sacrificing the well-being of lower-level employees for organizational gains (Bednar & Spiekermann, 2023). Therefore, while utilitarianism offers a framework for ethical decision-making, it also risks reinforcing unequal power structures if not critically assessed, making it crucial to balance utility with fairness and respect for individual rights.

Virtue ethics, which emphasizes the development of moral character and virtues such as honesty, courage, and empathy, plays a critical role in navigating power dynamics within the workplace. By focusing on individual character, virtue ethics encourages leaders and employees to act with integrity, fairness, and respect, regardless of their position of power. This ethical framework is highly relevant in addressing the subtle ways power can influence behaviours and decisions. For example, leaders who embody virtues like humility and justice are better positioned to foster inclusive and respectful workplace environments, mitigating the potential for abuses of power (Markkula Center for Applied Ethics, 2023).

These ethical frameworks guide how individuals perceive and respond to power dynamics. A utilitarian approach may justify the misuse of power if it is seen to benefit the majority, while a deontological stance would reject unethical behaviour regardless of the outcomes. Boundaries are thus contingent upon the ethical framework that individuals or organizations adopt. However, when power is concentrated in a few individuals, ethical standards are often compromised, and ethical breaches become more likely (Lammers et al., 2015).

Impact on Organizational Culture

Power dynamics have a reflective impact on organizational culture, influencing the establishment and maintenance of values, norms, and behaviours within an organization. The distribution and exercise of power not only shape the organizational culture but also affect employee behaviour, decision-making processes, and overall performance.

In the case of Ayala Corporation, the management’s commitment to ethical business practices and social responsibility has been involved in shaping a culture that values integrity, inclusivity, and transparency. Ayala's emphasis on ethical behaviour and social contribution has influenced its organizational culture positively, promoting a strong sense of corporate responsibility and community engagement. When those in power prioritize ethical behaviour, inclusivity, and transparency, these values are more likely to enter the broader organizational culture. (Schein, 2017).

Likewise, power dynamics have led to hierarchical and dictatorial cultures that can repress creativity and innovation. In traditional family-owned businesses, power is concentrated within a small group of top executives or family members. This concentration of power can create a culture of compliance where employees may feel pressured to conform to the expectations of those in authority, even if these expectations conflict with their personal values. This has been observed in companies like San Miguel Corporation, where a strong hierarchical structure can sometimes limit employee input and innovation (Monteiro & Joseph, 2023).

Decision-making processes within an organization are similarly affected by power dynamics. When power is concentrated among a few individuals, decisions are often made unilaterally, with limited input from other employees. Some government-owned and controlled corporations in the Philippines have been criticized for their centralized decision-making processes, which can lead to inefficiencies and a lack of employee engagement. This can result in a culture of compliance where orders are followed without question, potentially suppressing creativity and innovation. In contrast, organizations that practice inclusive decision-making, where power is shared, tend to create a culture of engagement and accountability. This approach not only enhances the quality of decisions but also contributes to better organizational outcomes (Treviño et al., 2014).

Power imbalances can also contribute to or mitigate conflict within an organization. One prominent example is NutriAsia, a major food manufacturing company in the Philippines. In 2018, NutriAsia faced intense labour disputes and employee protests over issues of unfair treatment and poor working conditions. Workers raised concerns about power imbalances, citing favouritism and lack of transparency in management practices. These issues led to strikes and a negative public image, illustrating how power imbalances can destroy trust and create a hostile working environment. When employees perceive that power is being used unfairly it can lead to conflict in an organizational culture marked by fear and resentment. Addressing power imbalances and promoting fairness can help build a culture of trust and mutual respect, thereby reducing the potential for conflict and improving overall employee morale (Foldy & Ospina, 2023).

Power dynamics define organizational culture by influencing norms and values, employee behaviour, decision-making processes, conflict levels, and long-term cultural changes. Understanding and managing these dynamics effectively is essential for creating a positive and productive organizational environment. Over time, how power is exercised within an organization can lead to significant cultural shifts. Leaders who use their power to implement changes in policies, practices, and norms can reshape the organizational culture in various ways. (Monteiro & Joseph, 2023).

Influence on Ethical Decision-Making

Ethical decision-making involves understanding how various factors influence the choices individuals or organizations make when confronted with moral dilemmas. Key influences include personal values, cultural norms, organizational culture, and situational pressures. Leaders and employees often face conflicting interests, such as balancing personal gain, social pressures, and organizational objectives, which can challenge ethical standards (Treviño et al., 2014).

An organizational culture that prioritizes ethical behaviour promotes consistent and principled decision-making. In contrast, cultures that emphasize profit over ethics may compromise those standards (Kaptein, 2011). Individual differences, such as levels of moral development, also play a significant role in shaping ethical choices (Jones, 1991).

Organizational culture, shaped by shared values, beliefs, and practices, dictates the ethical climate of a company (Schein, 2017). Power structures within organizations influence the flow of information, decision-making processes, and the enforcement of ethical standards. Cultures that encourage open dialogue and distribute power more evenly across levels are more likely to foster ethical behaviour (Kaptein, 2011).

Power dynamics are crucial in ethical decision-making. Individuals in authority can either enforce ethical norms or encourage unethical behaviour. Organizations can mitigate the risk of unethical decisions by implementing procedures that ensure accountability, transparency, and checks and balances. (Treviño et al., 2014).

The style of leadership significantly affects the ethical decisions made by employees. Transformational leaders inspire ethical behaviour by promoting shared values and motivating employees to act in the organization's best interest (Bass & Avolio, 1993). On the other hand, authoritarian leaders who concentrate power at the top often create environments where ethical boundaries are distorted, and subordinates may feel pressured to comply with unethical directives to protect their positions (Brown & Treviño, 2006).

Ethical Boundaries and Hierarchy

The hierarchy of power dynamics and ethical boundaries are intertwined, influencing how decisions are made and how power is exercised within organizations. Ethical boundaries refer to the limits of acceptable behaviour that are guided by moral principles, organizational policies, and legal standards. When these boundaries are clearly established and upheld, they contribute to the way that power is used responsibly and fairly (Kaptein, 2011).

Power dynamics can significantly impact the enforcement of ethical boundaries in hierarchical structures. Individuals at higher levels of the hierarchy often have more authority and control, which can either sustain or challenge ethical standards depending on how power is exercised. Leaders who prioritize ethical behaviour can set a positive tone for the organization, promoting a culture of integrity and accountability (Treviño et al., 2014). Conversely, when power is concentrated and unrestricted, there is a greater risk of ethical boundaries being crossed, as those in power may exploit their position for personal gain or to further organizational objectives at the expense of ethical considerations (Jones, 1991).

The hierarchy of power dynamics also affects the ability of subordinates to challenge unethical behaviour. In organizations with rigid hierarchies, lower-level employees may feel disempowered or fear retaliation if they speak out against unethical practices. This can create a culture of silence, where unethical behaviour goes unreported and unchecked, leading to potential abuses of power and deviations in ethical standards (Kaptein, 2011).

Peer Influence and Group Dynamics

Peer influence refers to how individuals affect each other’s behaviours, attitudes, and decision-making processes, particularly in group settings. Group dynamics involve the interactions among group members, which can significantly influence how power is distributed and exercised within the group.

Recent research highlights that peer influence can be a powerful driver of behavior within organizations. Peers can apply pressure on individuals to conform to group norms, which may include both ethical and unethical practices (Yu et al., 2021). When group norms support ethical behaviour, peer influence can strengthen adherence to ethical standards and create a collective commitment to integrity. On the other hand, when norms are unethical, peer influence can lead to the perpetuation of dangerous practices, even among individuals who might otherwise act ethically.

In Philippine workplaces, the "barkada" (peer group) culture significantly influences employee behaviours and work ethics. Employees may feel inclined to conform to group norms, such as working late hours or participating in after-work social gatherings. Although positive peer influence can create a supportive environment, negative dynamics may lead to toxic behaviours. Additionally, the other culture that is prevalent in many Filipino workplaces is the emphasis on group harmony and consensus, often allowing the opinions of more senior or influential members to carry more weight in decision-making processes (Reyes, 2022).

On that note, peer influence can have both positive and negative impacts on power dynamics. Individuals may conform to group norms due to peer pressure, even when those norms contradict their personal beliefs or ethical standards (Cialdini & Goldstein, 2004). The collective behaviours that may result from this conformity may not be morally righteous because it may serve to perpetuate power dynamics or distribute responsibility.

Strategies for Maintaining Ethical Standards

Maintaining ethical standards within power dynamics requires implementing strategies that promote integrity, transparency, and accountability across all levels of an organization. Recent research highlights several effective strategies.

Establishing clear ethical guidelines is essential for setting clear expectations regarding acceptable behaviour. Developing and enforcing a code of ethics that reflects the organization's core values and ethical principles is necessary. This code should be well-communicated throughout the organization, and regular training sessions should be conducted to employees to internalize these guidelines and understand their importance (Kaptein, 2011).

Encouraging ethical leadership is another fundamental strategy. Ethical leadership involves modelling ethical behaviour, making decisions that align with ethical standards, and holding others accountable. Leaders who demonstrate ethical conduct set a standard for the rest of the organization (Brown & Treviño, 2006). Leaders should also be approachable and open to feedback to create an environment where ethical concerns can be raised without fear of retaliation.

Setting up a system for accountability is essential for maintaining ethical standards, particularly within power dynamics. Establishing clear reporting structures, whistleblowing channels, and regular audits can help ensure that power is not abused and that unethical behaviour is addressed. Organizations should provide safe and anonymous ways for employees to report unethical behaviour, ensuring these reports are taken seriously and investigated promptly.

Promoting an open communication culture is also integral in identifying and addressing early signs of unethical practices. This can be achieved by fostering an inclusive environment where diverse perspectives are valued, and employees are encouraged to voice their concerns (Mayer et al., 2012). This culture helps prevent ethical issues from escalating and reinforces a collective commitment to ethical conduct.

Conducting regular ethical audits and assessments provides an additional layer of protection by continuously monitoring the organization's ethical climate. These audits can involve surveys, interviews, and focus groups to gather insights from employees about the effectiveness of current ethical practices and identify areas for improvement (Treviño et al., 2014).

Organizations can create a culture where ethical standards are maintained, and integrity is upheld at all levels by adopting these strategies.

Addressing Power Imbalances

A fair and equitable environment can only be achieved by addressing power imbalances within organizations and social groups. These imbalances can lead to unethical behavior, discrimination, and conflict, making it essential to implement strategies that promote balance and accountability.

Empowering lower-level employees or group members by providing them with more autonomy and decision-making authority is an effective way of addressing power imbalances. Decentralized decision-making processes, participative leadership, and access to resources and opportunities for professional growth are all strategies that can help redistribute power more evenly. Jollibee Foods Corporation is an example of a company that has embraced decentralized decision-making and participative leadership. Jollibee’s leadership style encourages input from employees at various levels, allowing for a more collaborative approach to decision-making. The company’s success is partly attributed to its emphasis on empowering employees through training and development programs, which provide staff with the skills and autonomy to contribute to the company’s growth. This inclusive approach helps in redistributing power and adopting a culture of mutual respect and collaboration. Organizations can reduce the risks associated with concentrated power and promote a more balanced distribution of authority by empowering subordinates (Li & Tang, 2022).

Promoting open communication is another key strategy. Encouraging transparent dialogue allows employees to express their concerns, share ideas, and provide feedback without fear of retaliation. Globe Telecom is known for its commitment to open communication and employee engagement. The company has developed several platforms to facilitate transparent dialogue, including regular meetings, online feedback channels, and employee engagement surveys. Globe Telecom’s leadership actively encourages employees to share their ideas and concerns, ensuring that feedback is considered in decision-making processes. These steps are to ensure that voices from all levels of the organization are heard and considered, contributing to a more equitable environment (Monteiro & Joseph, 2023).

Implementing checks and balances within the organizational structure is essential to prevent the abuse of power. Oversight committees, regular audits, and transparent decision-making processes involving multiple stakeholders are critical in holding those in power accountable. Ayala Corporation has established several checks and balances to ensure responsible management and decision-making. The company has an Audit Committee that oversees the financial reporting process, internal controls, and compliance with legal and regulatory requirements. This committee is part of the Board of Directors and plays a crucial role in reviewing the company's financial statements and audit reports. Additionally, Ayala Corporation has a Code of Conduct and a Whistleblower Policy that allow employees to report unethical behaviour or misconduct anonymously, further ensuring transparency and accountability. These are necessary to set boundaries in exercising power sensibly and that decisions are made in the best interest of the organization and its members (Treviño et al., 2014).

Promoting inclusive leadership practices is also necessary for mitigating power imbalances. Leaders who promote inclusivity seek out and incorporate diverse perspectives in decision-making processes. BPI has taken steps to ensure that inclusive leadership practices are embedded in its organizational culture. Their leadership style is committed to diversity and inclusion, and this commitment is reflected in its recruitment, training, and promotion practices. BPI’s inclusive leadership approach includes mentorship programs, diversity training, and policies that support the advancement of employees from underrepresented groups.  By ensuring that underrepresented groups have a voice, leaders can help level the playing field and reduce the marginalization of certain employees or group members. An environment where the concerns of those with less power are more likely to be addressed contributes to a more equitable organizational culture (Li & Tang, 2022).

Encouraging collective action among employees can also shift power dynamics. PLDT employees have engaged in collective action to address concerns about labor practices and working conditions. Employees, represented by labor unions, have collectively negotiated with management for better benefits, job security, and fair treatment. These collective bargaining efforts have led to improvements in labor conditions and reinforced the importance of employee voices in shaping company policies. The collective action of PLDT employees demonstrates how organized efforts can shift power dynamics and lead to positive changes. When employees work together, they can collectively negotiate for better working conditions, challenge unethical practices, and advocate for their rights. Collective action increases the bargaining power of employees relative to management and can be an effective way to address power imbalances within organizations (Foldy & Ospina, 2023).

Conclusion

The findings of this study illustrate that power dynamics profoundly influence ethical boundaries in the workplace. Power, when concentrated and unchecked, can lead to ethical violations, fostering environments where moral behavior may be compromised. Hierarchical structures often exacerbate these issues by restricting open communication and promoting compliance over integrity, especially in environments where authority figures exert undue influence on subordinates.

Conversely, organizations that distribute power more equitably and promote ethical leadership cultivate healthier workplace cultures. Clear ethical guidelines, decentralized decision-making, and open communication are critical in mitigating the risks of power imbalances. To mitigate the negative effects of power dynamics and maintain a positive organizational culture, it is essential to implement strategies that promote transparency, accountability, inclusivity, ethical leadership and integrity across all levels of the organization. Establishing clear ethical guidelines, encouraging open communication, and conducting regular ethical audits are key practices that can help ensure power is used appropriately.

Addressing power imbalances and reinforcing ethical boundaries requires a concerted effort from leadership, HR, and all organizational members. Implementing the strategies outlined in this research can help mitigate ethical risks associated with power dynamics, leading to more equitable and ethical workplaces.

Overall, understanding and effectively managing power dynamics is essential for cultivating an inclusive, fair, and ethical workplace. Organizations that prioritize these aspects will be better positioned to navigate challenges, build trust, and achieve sustainable success.

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Sexual Harassment in the Workplace: Ethical Implications and Organizational Responsibilities

 By: Francis Bryan A. Dumlao and Rizza V. Tumaliuan

Abstract

This paper reflects on the phenomenon of sexual harassment in the workplace, its types, and its consequences. It looks at the roles of ethics in harassment; respect, dignity, power, and organizational roles. The paper focuses on the effects of sexual harassment in the workplace; the need for proper measures towards its prevention is highlighted. It also discusses the psychological, professional and financial implications in the lives of victims and organizations. The paper outlines the methods of preventing and addressing the issue; finding that many organizations must develop, implement, and enforce clear organizational policies, training procedures, safe channels for reporting, and organizational culture transformation. In doing so, this study will have significant implications for providing solutions to promote healthier workplace environments and fighting sexual harassment

Keywords

Sexual harassment, workplace ethics, organizational responsibility, power dynamics,  employee rights,  workplace safety.

Introduction

Sexual harassment has been a big issue in our country these recent months and investigation in the senate has been held to legislate a bill to protect employees who experience such. The issue made us curious to prepare this paper and understand the implication of such act not only to the victim but to the harasser as well and the effect to the organization as a whole and the working environment.

Sexual harassment in the workplace is a pervasive issue that affects principles of dignity, respect and equality which alters a healthy working environment. It leads to different forms of behaviors like sexual advances to degrading actions like intimidation and discrimination. Sexual harassment’s impact extends beyond the parties involved but also includes trust, damaged professional relationships, and the organizations integrity. The discussion will start with the definition of sexual harassment and discuss briefly its various forms. It will also discuss the ethical implications of sexual harassment in consideration of the moral responsibilities of the individuals and the organization. As well as the impact of sexual on workplace culture and Implementing Effective Prevention Measures.

This includes an analysis of how harassment affects the individuals and the organizational environment, as well as the ethical dilemmas that will arise when addressing such behaviour. Then the paper will review the legal framework and organizational responsibilities, focusing on best practices for policy development, employee awareness, training and support systems. Lastly, it will discuss the psychological, professional, and financial impact also strategies for prevention and response, and provide insights aligned with both legal and moral principles for a healthy work environment.

Another area that has been described as such for a very long time is sexual power relations at the workplace and organization desexualization process and lower level employees’ resistance (Burrell, 1984). Sexual harassment and power in the multiple ways that hegemony has formed a subject of discussion in academic research studies examining the material and social organizing practices of women and men in universities. (Townsley & Geist, 2000) This work is going to focus on the aspects of sexual harassment and power relations at the workplace and analyze them from the point of view of concrete sociological theories, and, thus, reveal some of the darker sides of the phenomenon.
                Regarding the concept of clone theory, it is unfortunate that in today’s intense rivalry in the work environment, one might become involved in different wrongdoings in his or her quest to climb up the corporate ladder. Another form of improper behaviour can be regarded as the use of sexual power relations for work-related purposes. This practice is unethical and is a disrespect of the meritocracy and equal opportunities as it fosters abuse of minorities.

In one research it was discovered that women, in particular, feel the tension between self-constructors of power relations and organizational power structures at their workplaces. This can result to a gendered code switching in which women use the contradictory meaning of power in as a way of dealing with the power paradoxes that they experience (Pfafman & Bochantin, 2012). In another study the identification of various forms of power relations ranging from operational power to the m intending and micro-aggression that organizational individuals may undergo, and how it influences their capacity to participate in grassroots leadership and organizational change (Kezar, 2011). This corruption, such as the desexualization of organizations literature also points to the historical and active process that has been implemented by the bureaucracy and the resistance. meant, it is possible to see what this has created among the low-ranking organizational employees (Burrell, 1984).

Sexual Harassment and its Forms

Sexual harassment encompasses unwelcome sexual advances, requests for sexual favours, and other verbal or physical behaviour of a sexual nature within the workplace. Sexual harassment doesn't need to be directly related to sexual acts or aimed at a specific individual. Sexual harassment can occur in different forms. The harasser can be identified with any gender and can be a manager, indirect supervisor, coworker, teacher or colleague. Some of the forms of sexual harassment are: Making conditions for employment of advances, either implicit or explicit, in exchange for sexual favours; Physical acts of sexual assault; Request for sexual favours; Verbal harassment of a sexual nature referring to sexual acts or sexual orientation; Unwanted touching or physical contact; Unwelcome sexual advances; discussing sexual fantasies in the workplace; Pressure in sexual engagement with someone; Exposing oneself and performing sexual act on oneself; and unwanted sexual photos, emails, and messages. Sexual harassment is a broad term which includes unwelcome verbal and physical act while sexual assault refers to physical sexual contact or behaviour that happens without the victim’s consent.

Ethical Implication

Respect and Dignity: Every employee deserves to work in a healthy environment and be treated with respect and dignity. Sexual harassment creates a hostile, intimidating, discriminatory environment which undermines fundamental ethical principles.

Power Dynamics: Harassment often exploits power where individuals use their position to harass and coerce others. This creates concerns about abuse of power and the obligation to protect vulnerable employees.

Consent and Autonomy. Harassment disregards personal autonomy and imposes unwanted sexual advancements and comments. Ethical workplace practices include respecting personal autonomy and assuring that all interactions are consensual. Responsibility and Accountability.  Ethical behaviour involves taking responsibility for one’s actions. Organizations should be responsible enough in addressing sexual harassment seriously and ensure that perpetrators are held accountable.

Bias and Fairness. Ethical considerations include investigations and decisions are made without bias and favoritism. The ethical treatment of all parties involved is important in maintaining fairness to judgment.

Impact of Sexual Harassment on Workplace

Concerning the evidence found in prior literature, it was possible to conclude that the occurrence of sexual harassment at the workplace influences the organizational climate and the staffers’ well-being. This is because evidence suggests that sexual harassment results in a low level of job satisfaction, high levels of absenteeism and causes the work environment to be hostile which reflects negatively on productivity and morale (Welsh, 1999). It is mandated on the employer to ensure that the work environment is safe and respects the employees’ worth.

Implementing Effective Prevention Measures

Employers therefore need to act to ensure that sexual harassment is prevented in workplaces and when appropriate action is taken. Some of the strategies are; It is important to set good policies that will prevent the incidents, train people in organizations, report cases, and investigate appropriately. As captured in one study, it argued that a clear policy on sexual harassment will assist male and female employees to perform their duties effectively, because an increase in women employees’ concerns about sexual harassment, deters worry among women, while at the same time, reduces apprehension among the male employees on what is acceptable or unlawful. To eliminate sexual harassment there is a need to ensure that everyone is accountable and respects others.
There are so many issues of ethics that are bound to the problem of sexual harassment in the workplace. Employers are required by the virtue of management to safeguard employees from hazards at the workplace as well as provide equal opportunities to the employees (Tan et al., 2020) (Welsh, 1999) (Takeyama & Kleiner, 1998) (George, 2019). Neglecting this issue in organizations exposes companies to expensive legal proceedings, punitive fines or negative brand image.

Organizational Responsibilities

Develop Clear Policies. Organizations should establish a clear-cut policy against harassment which defines what constitutes harassment, outlines its reporting procedure, and detail consequences for such violations.

Training and Education. Regular training programs for employees at all level can help in the prevention of harassment by educating staff about acceptable behaviour, the impact of harassment, and how to report it.

Create a Safe Reporting Mechanism. Assure Confidentiality and accessibility of channels to report harassment. Employees should feel safe when reporting harassment cases without feeling prejudice and retaliation.

Prompt and Fair Investigation. When the report has been made, the organization must conduct a prompt, thorough, and unbiased investigation. This includes gathering evidence, interviewing eyewitnesses, and taking appropriate action based on the findings.

Support for Victims.  An organization must provide support to harassment victims. This might include counselling services, adjustment in work arrangements, or any other forms of services to help them feel safe and unprejudiced.

Enforcement of Consequences. Organizations must enforce consequences consistently and fairly. Disciplinary actions should be proportionate to the severity of the violation and it must aim to prevent it from happening again.

Cultural Change. Foster a culture of respect and inclusivity where harassment is not tolerated. Leaders of an organization should be the models of appropriate behavior and promote the organization’s commitment to a respectful workplace.

Regular Review and Improvement. Constant revisit and review of policies, training and programs to assure effectiveness and relevance.

Sexual harassment in the workplace is a serious and pervasive issue that should not be disregarded by heads of organizations.

Psychological Impact

Sexual harassment can severely affect the victim’s mental health and well-being. Mental health conditions like stress, anxiety, depression and post-traumatic stress disorder (PTSD) and reduced self-esteem and distrust of others as a result of the harassment. Victims of harassment frequently experience heightened stress and anxiety which results in chronic worry and a constant state of tension. Many individuals suffer depression and PTSD as a result of the harassment. Fitzgerald, Swan, & Fischer, 1995, states that harassment can erode an individual's self-esteem and self-confidence. Victims may develop a pervasive distrust of colleagues and supervisors (Buchanan & Huczynski, 2019)

Professional Impact

While the victims of workplace sexual harassment can suffer lasting personal change, sometimes the overall impact affects their careers. Cessation of promotions in that the individual distances himself or herself from career improvement activities such as attending professional functions and training, to overcome harassment. Job change or career exit are also possible consequences for the victim and distend his or her future job career. It also affects professional relationships as stated in the articles. Harassment is according to Sweeney, 2019, characterized by the ability to strain or harm professional relationships and adversely affect collaboration.

Financial Impact

A remunerative consequence of sexual harassment can be far-reaching and complex. Some of the direct costs that may be associated with intimate partner violence include medical expenses, counselling and legal expenses. Expenses incurred by the victim in the form of loss of income because of absenteeism/time off from work or job shift. Crane & Matten, 2021, have opined that mean interruption and lateral mobility can reduce lifetime earnings and pension benefits. This state of affairs may lead to employee turnover and high costs when recruiting new talents in organizations that promote toxic workplace culture (Greenfield, 2023).

Conclusion

Workplace sexual harassment continues to be a pertinent and concerning issue that requires immediate attention from companies, legislators, and the public. This paper has outlined the characteristics of sexual harassment, types of sexual harassment and the impact that sexual harassment causes to any individuals, organizations and the workplace environment.
The ethical issues arising out of sexual harassment are indeed deep-seated and raise some of the most basic issues in the area of human and worker rights, particularly in the context of non-discrimination, harassment, and degradation. Sexual harassment contributes to a negative work climate through the use of force and has the effect of denying the right of people’s self-organization. From the above case, it is evident that the effects of sexual harassment are not only confined to the involved individuals. On the psychological side, the effects include stress, anxiety, depression, and PTSD which have impacts on the future mental health of the victims. In the workplace for workers, it undermines one’s profession and hence, satisfaction, productivity, and employment are affected. All in all, the economic cost incurred by people and companies is immeasurable, from monetary costs such as lawyer fees to opportunity costs including time lost and difficulty in attracting and retaining talent. In order to address this problem adequately, organizations require wide-ranging and aggressive measures. Some of these are; formulation of clear polices, having routine training procedures, provision of safe whistleblowing channels, maintaining respect and equality. Management has a critical role in driving the right corporate culture and punishing those who disobey those set standards. The guidelines concerning sexual harassment remain a compelling subject to this level with organizations not immune to the changes. Nevertheless, that is not enough to satisfy legal norms alone. Ethics that do not extend past legal standards are still a long way from providing a safe workplace that will allow all workers to flourish. Moving ahead it is important to understand that fighting against sexual harassment is not just a legal and managerial issue but also a matter of doing the right thing. This social issue tends to prove that when people unite in prevention and in fighting sexual harassment, workplaces will not only be productive and friendly but also fair and equal as well. The campaign against workplace sexual harassment is still ongoing, and it is a process that needs to be underway even to the last level of any institution. It will therefore require consistent intervention and a shift in the organizational culture if constructive reforms are to be made that will enable every worker to get to work without being sexually harassed or discriminated against

References

1.      Bok, D. (1978). Lying: Moral Choice in Public and Private Life. Vintage Books.

2.      Buchanan, D., & Huczynski, A. (2019). Organizational Behaviour. Pearson.

3.      Burrell, G. (1984). Sex and organizational analysis. Organization Studies, 5(2), 97-118. https://doi.org/10.1177/017084068400500201

4.      Callahan, D. (2004). The Cheating Culture: Why More Americans Are Doing Wrong to Get Ahead. Harcourt.

5.      Crane, A., & Matten, D. (2021). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. Oxford University Press.

6.      Deloitte Access Economics. (2018). The cost of sexual harassment in the workplace. Deloitte. https://www2.deloitte.com/au/en/pages/economics/articles/the-cost-of-sexual-harassment-in-the-workplace.html

7.      Fitzgerald, L. F., Swan, S., & Fischer, K. (1995). Why didn’t she come forward? The role of gender, power, and authority in sexual harassment. Journal of Social Issues, 51(1), 117-138

8.      Greenfield, J. (2023). Organizational Ethics and Compliance. Routledge.

9.      George, B. (2019). Legal Aspects of Ethical Decision-Making in the Event of Sexual Harassment and Discrimination in the Workplace.  Business Ethics and Leadership. https://doi.org/10.21272/bel.3(4).34-42.2019

10.  Kezar, A. (2011). Grassroots leadership: Encounters with power dynamics and oppression. International Journal of Qualitative Studies in Education, 24(4), 471-500. https://doi.org/10.1080/09518398.2010.529848

11.  McLaughlin, H., Uggen, C., & Blackstone, A. (2017). Sexual harassment, workplace authority, and the paradox of power. American Sociological Review, 82(4), 625-653.

12.  Miller, R., & Davis, L. (2024). Effective Workplace Training and Development. Sage Publications.

13.  National Academies of Sciences, Engineering, and Medicine. (2018). Sexual harassment of women: Climate, culture, and consequences in academic sciences, engineering, and medicine. The National Academies Press.

14.  Prafman, T. M., & Bochantin, J. (2012). Negotiating power paradoxes: Contradictions in women's constructions of organizational power. Gender in Management: An International Journal, 27(4), 284-306. https://doi.org/10.1080/10510974.2012.681100

15.  Sweeney, J. (2019). The #MeToo Movement and Its Impact on Workplace Culture. Harvard Business Review Press.

16.  U.S. Equal Employment Opportunity Commission. (2023). Sexual harassment. U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/sexual-harassment

17.  Tan et al. (2020). The importance of organizational Climate for psychological safety in the prevention of sexual harassment at work. Journal of Occupational Health. https://doi.org/10.1002/1348-9585.12192

18.  Takeyama, D. & Kleiner, B .(1998). How to Prevent sexual harassment in the workplace. Equal Opportunities International. https://doi.org/10.1108/02610159810785539

19.  Townsley, N. C., & Geist, P. (2000). The discursive enactment of hegemony: Sexual harassment and academic organizing. Western Journal of Communication, 64(2), 190-217. https://doi.org/10.1080/10570310009374671

20.  Welsh, S. (1999). Gender and Sexual Harassment. Annual Review of Sociology. https://doi.org/10.1146/annurev.soc.25.1.169

21.  Williams, H., & Jones, M. (2023). Creating a Culture of Respect. Harvard Business Review Press.

 

Iframe sync

Ethical Issues in marketing products and services

 By: Nel Carlo P. Vidad

Divine Word College of Laoag

Abstract

This term paper talks about the ethical issues concerning marketing products and services that have arisen due to intense competition and the pressure to meet ambitious targets. It also discusses the drivers of unethical marketing strategies and explores the essential role of marketing in today’s modern business, highlighting the significance of satisfying customers’ needs while generating profits.

Keywords: Marketing, Ethics, Ethical Issues in Marketing

Introduction

In today’s business landscape, many marketers are continuously improving their skills in promoting their products and services to customers. Intense competition is prevalent among industries such as banking and insurance. This term paper is written to discuss the different ethical issues in marketing products and services that are arising due to intense competition and high pressures to achieve over-stretched targets to achieve their monetary goal. Likewise, with the advancement of technology, the growing number of customer complaints is overwhelming. This happens when a business does not deliver on its commitment and does not meet customer expectations in terms of the product or services. This paper focuses on the importance of marketing in businesses, its roles, ethics in marketing, drivers of unethical marketing strategies and the five common ethical issues in marketing and how to avoid them.

What is Marketing?

Marketing is considered to be the lifeblood of prosperous and well-heeled organizations.  A company having quality products and services but not informing the target customer has no meaning. Its sales may likely crash, and failure may be a certain destiny for such organizations. Marketing as a philosophy can be defined as all the activities geared up according to the needs and wants of customers in the targeted markets by recognizing the very importance of society, its norms,  and the rules and regulations of the government. As a philosophy, marketing should pervade every department of the organization. Most of the organizations have circumscribed it to the marketing section which is not justice to this discipline as a whole.  In the 21st century, one thing that is added to modern marketing is that its responsibilities are expanded to the betterment of society as a whole. It has an inordinate impact on the society and its elements. The most influential professor in marketing, Philip Kotler defines marketing as a societal process by which groups obtain what they need and want through creating, offering and by free exchange of products and services of value with others. Therefore, marketing is a societal process that facilitates the exchanges between customers and organizations to create value for the stakeholders. Therefore, the role of marketing is very crucial in society.

Marketing is identifying potential customers and discerning their present needs and wants as well as anticipating future ones and subsequently satisfying them profitably to create value for the stakeholders. It is a sobering activity that not only works on the existing needs of the targeted customers but also conceives their future needs and wants and formulates strategies for their satisfaction.  In other words, it is a strategic function that is exercised by organizations to create value by fueling innovation and edification of brands, and nurturing profitable relationships with targeted customers while keeping in view the larger interest of stakeholders and the community.  Nevertheless, marketing contributes to building brands and establishing long-term relationships with targeted customers.

Importance of Marketing in Business 

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In layman’s terms, marketing is the practice of communicating about goods, services, and company mandates to the public at large. It's about meeting consumer wants, increasing customer satisfaction, introducing new products, and overall achieving connections to consumers. In the case of companies that are selling a new product or sharing a service, marketing is used to share information about that quality product and how it can support consumer wants and needs. But marketing can also be used long-term to communicate a company’s mandate, establish their brand, and build trust.

Marketing is used by every type of business. If you’ve ever heard of Nike, Coke, Disney, and the like, it’s because of marketing. Similarly, whenever a big movie comes out, it’s accompanied by a huge marketing push to make sure consumers know about it. Financial institutions use marketing to get the word out about their offerings, and even city services such as water and power departments use marketing to offer support and business insight to their clientele. Fast food companies use marketing strategy and market research to evaluate what kinds of food to offer to satisfy customers. Marketing serves as a powerful tool to help support a business’s success by keeping their clientele in the loop on what they have to offer.

Marketing Role in Organizations

Marketing is to build and maintain strong relationships with targeted customers to satisfy their needs at a profit. It has facilitated the flow of goods/services from the company to end users. It means that in the exercise of marketing, primacy is given to the profit of the firm, whatever the other outcomes may be. Here fulfilling customers’ needs is the fundamental and moral obligation of marketing.

Marketing as a social, political, and economic force evolved rapidly and has changed the lifestyle of customers. The discipline of marketing plays a vital role in the aggregate and collective socioeconomic system. Marketers are an integral part of the socioeconomic system and contribute in a variety of ways to improve the well-being and life standards of millions. The diffusion of marketing discourse throughout society, the importance of its activities, and an ever-increasing number of students enrolled in its courses show the importance of the discipline.  Keeping in view these societal effects of marketing, it demands an immediate inquiry into its theory and practice. However, marketing also entices the gratuitous wants of consumers which leads to overconsumption and extravaganza and leads to depletion of meager resources on this planet.

Ethics in Marketing

Marketing ethics is a sub-specialization of business ethics. It is the systematic study of moral standards or guidelines that are employed in the decision-making process of the marketing discipline, marketers' behaviours, and relevant institutions. In the twenty-first century, the nature of business has changed significantly due to globalization. The functional area that is most vulnerable to ethical abuse is marketing. The cornerstone of marketing ethics builds on those morals and values that are exercised in a business organization. Understanding and practising proper marketing practices are pivotal for businesses. Ethical marketing can be defined as the process through which organizations determine the needs, wants and interests of target markets and then strive to deliver superior value to customers in a way that maintains or improves the well-being of both the customers and the society. They are the moral standards that are applied to the discipline of marketing specifically to its decisional, behavioral, and institutional aspects. They achieve the balance among profit, target customer needs, and society at large.

Ethics in marketing advocates for responsibility, honesty, and fairness in all forms of marketing activities.  It is a process through which companies attract targeted customers towards their products and services;  establish long-term profitable relationships and create value for all stakeholders by embracing and consolidating environmental and social considerations in all forms of marketing strategies and programs. Nevertheless, the ultimate objective of all forms of marketing activities is to earn profit for their organizations. However, if the stakeholders, particularly consumers and their environment are not considered properly, the activities will fall into the category of unethical marketing. Marketing activities executed for the sake of societal prosperity and well-being are more ethical and legal than those that are conducted for the accumulation of profits and capital.

Drivers of Unethical Marketing Strategies

There are multiple teamsters for unethical marketing strategies and consequently unethical behaviours in the marketplace. Some firms have developed a culture of profits in which prime consideration is given to performance and sales volumes. Such cultures have solicitude for quantitative figures while putting aside the qualitative aspects. The recruitment of managers who have low moral preferences in the organization tarnishes the reputation of the company due to decisions taken by those managers that are counterproductive and incongruent with the aims of stakeholders. Firms exert high pressure on managers to meet ambitious and over-stretched targets to ultimately achieve their monetary goals. The enthusiastic and overzealous pursuit of wealth,  selfish interests,  and personal gains are the major factors that lead to the devising and formulating of unethical strategies which consequently lead to immoral behaviours.

Five Common Ethical Issues in Marketing and How to Avoid Them

Marketing is about attracting customers and making sales. However, some unethical advertising and promotion tactics may cause people to mistrust a brand.

1. Selling Products to Markets That Don’t Want Them

Some businesses push products to multiple markets without proper research to sell more and hasten revenue production. They hope to stumble upon a willing market by pushing their products to as many people as possible. This isn’t just a wasteful tactic. It could also end up halting progress and destroying the reputation of the business.

Products are not just products, they are solutions. A business should focus on the solution, not the sale. The products are someone’s solution, and it’s the marketer’s job to find out who that someone is. Suppose the marketer heavily advertises and pushes their products on people who don’t need them or lack the problem their product solves. In that case, this can cause damage to the business’s reputation with unhappy customers. Keep a customer-oriented attitude and avoid clamouring for the sale.

2. Telling the Truth, But Not the Entire Fact

Half-truths remain half-lies and false promises can come back to haunt the business. Consumers today are astute. If the product isn’t a good fit for a market, it’s not a good fit. Marketers should avoid changing the messaging and copy to better meet the needs of the target audience without improving the product. If the marketer wants to be ethical, the product must always match his/her message. This should take precedence over sales.

3. Portraying Hurtful Stereotypes

When creating a message, consider if it’s targeting a specific market or a stereotype. Examples of stereotypes in marketing include a woman cooking in the kitchen while the man works every day and acts as the home “handyman”. Market research can help remove bias and assumptions and give specific demographics for a target market. Marketers should avoid all campaigns that cross the line of target market demographics. The target market should be backed by research and not stereotypes. Market research challenges stereotypical judgments by talking to customers and studying the competition to speak appropriately to customers. Gender, race and age are sensitive topics, and without the right research, customers may call the business out publicly and let them know.

4. Misusing Consumer Data

Businesses might not even know that they are misusing the customer data. Third-party vendors may also be using this data without the businesses’ knowledge, but customers will fault the latter whether they are aware of the issue or not. Make sure the data collected is safe from third parties. Businesses may want to consult with a privacy expert to ensure that customer data is safe and not sold to other parties. Customer privacy is a big concern as people are sceptical of how businesses use their personal information and track their behaviour. However, businesses use this information to understand their target market and help produce the products they want. Transparency in marketing is critical to avoid crossing the privacy line. Most customers know that businesses get information from them, but businesses need to share what information they collect and how. Businesses have to make sure that there is an existing privacy policy visible on their website, such as in the footer. Some businesses also include messaging about cookies and how they are used. Others add pop-ups where visitors consent to using cookies before browsing.

5. Trying to Discredit Competitors

Another one of the most common ethical issues in marketing is when competition is taken a step too far. Businesses may focus on discrediting others in their industry by making false statements or highlighting negative aspects of the competitor’s offerings in their messaging. There’s a belief that pushing down other companies will raise them up in their customers’ eyes. In addition to being unethical, this can lead to legal trouble if the competitor is specifically mentioned. Plus, it can reflect poorly on the business’s brand. To stand out from the rest, businesses need to focus on what makes them unique. What they do better, not necessarily what competitors do poorly. And, of course, the idea is to highlight how businesses can provide the solution their customers are searching for.

Conclusion

As marketing continues to evolve and impact every aspect of society, it becomes increasingly important for businesses to prioritize ethical considerations in their strategies. The integration of ethics into marketing practices not only enhances consumer trust and brand reputation but also contributes to the well-being of society as a whole. Ethical marketing demands a balance between satisfying consumer needs and achieving profitability. Companies that fail to adhere to ethical standards risk damaging their reputations and losing the trust of their consumers. In a world where consumers are becoming more aware of business practices, the need for ethical marketing is more pressing than ever. Marketers must be vigilant in avoiding common ethical pitfalls, such as promoting products to uninterested markets, misleading advertising, stereotyping, misuse of consumer data and negative advertising. By embracing transparency, honesty, and fairness, businesses can not only achieve their financial goals but also contribute positively to the broader community. Ultimately, the success of marketing lies not just in driving sales but in building lasting relationships with customers and society. As businesses navigate the complexities of the modern marketplace, ethical marketing practices will be key to sustaining long-term success and fostering a positive impact on society.

References

Malik, F. (2023). A literature review on ethical marketing; A micromarketing perspective. ResearchGate. https://www.researchgate.net/publication/374055649

Hetler, A. (2022, December 21). Five ethical issues in marketing to avoid. TechTarget. https://www.techtarget.com/whatis/feature/5-ethical-issues-in-marketing-to-avoid

Viral Solutions (2024, February 27). Ethical issues in marketing: What practices to avoid and how. https://viralsolutions.net/ethical-issues-in-marketing/#h-6-misusing-consumer-data

Cruz, P. C. (n.d.). Ethical issues in sales and marketing: How to resolve them. AI Bees. https://www.ai-bees.io/post/ethical-issues-in-sales-and-marketing-how-to-resolve-them

Western Governors University. (2021, August 2). Important marketing concepts. https://www.wgu.edu/blog/important-marketing-concepts2108.

Ethical management in tourism and hospitality industry

  MARK KELVIN C. VILLANUEVA Divine Word College of Laoag, Ilocos Norte, Philippines Abstract   This paper discusses the importance of bu...