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Saturday, May 20, 2023

Ethical Concerns in Renewable Energy

 Arnulfo Almeniana: Divine Word College of Laoag, Philippines

20 May 2023  

This article explores the ethical considerations surrounding the use of renewable energy in business and management. The adoption of renewable energy sources in production and manufacturing processes has become a key strategy for businesses to reduce their carbon footprint and contribute to sustainable development goals. However, the adoption of renewable energy in business and management is not without ethical considerations. This article aims to review existing literature on the subject and provide theoretical frameworks, such as stakeholder theory, to analyze the potential impacts of renewable energy adoption on different stakeholders, including employees, customers, and local communities. While the adoption of renewable energy sources can provide significant environmental benefits, businesses face several challenges and barriers when implementing renewable energy strategies, including cost and financing issues, regulatory and policy barriers, and technical and operational challenges. The role of government and policymakers in promoting ethical practices in business and management using renewable energy will also be examined. The article will analyze policies and regulations, that incentivize and encourage businesses to adopt renewable energy sources. Ultimately, this article aims to provide a comprehensive analysis of the ethical concerns and challenges that businesses face when adopting renewable energy practices in production and manufacturing and to provide recommendations for businesses and policymakers on how to promote the ethical adoption of renewable energy in business and management.

Keywords: ethics in business, renewable energy management, production, manufacturing

Introduction

The increasing global demand for sustainable business practices has led to a growing adoption of renewable energy in production and manufacturing processes. Renewable energy sources such as wind, solar, and hydroelectric power offer an environmentally friendly alternative to traditional energy sources and can help businesses reduce their carbon footprint (Scherer & Palazzo, 2011). However, the integration of renewable energy into business operations is not without ethical concerns.

This research article aims to explore the ethical considerations associated with the use of renewable energy in business and management. The article will focus on the social and environmental impacts of renewable energy adoption, as well as the ethical implications of renewable energy production and usage. As businesses increasingly adopt renewable energy practices in their production and manufacturing processes, some significant ethical concerns and challenges need to be addressed. The transition to renewable energy sources raises questions about the responsibility of companies to mitigate their environmental impact, while also ensuring the well-being of all stakeholders. According to Collins et al. (2020), these concerns include issues related to labour rights, fair trade practices, and social justice.

One other major ethical concern associated with renewable energy is the social and environmental impact of the technology used to produce it. While renewable energy is generally considered to be more environmentally friendly than traditional sources of energy, the production of renewable energy technologies can have negative impacts such as the displacement of local communities, land-use conflicts, and habitat destruction (Kopits, 2018). For example, the production of solar panels requires the use of rare earth metals and toxic chemicals, which can lead to environmental pollution and worker exploitation (Kopits, 2018).

The goal of this research is to provide a framework for businesses to consider the ethical implications of renewable energy adoption in their operations and to promote sustainable business practices that prioritize social and environmental responsibility.

Theoretical Framework

Renewable energy is becoming increasingly popular in the business world as a way to reduce environmental impact and promote sustainability. A growing body of literature has explored the ethical implications of renewable energy adoption in business and management. This section will review some of the key findings in the literature, along with relevant theoretical frameworks.

One key framework for analyzing the ethical implications of renewable energy adoption is corporate social responsibility (CSR). CSR emphasizes the social and environmental impacts of business activities and encourages companies to take responsibility for their actions. Several studies have explored the relationship between renewable energy adoption and CSR. For example, Sánchez-Braza et al. (2020) analyzed the impact of renewable energy on CSR performance in Spanish firms, finding that companies with higher renewable energy adoption had better CSR performance. Similarly, Rahman et al. (2021) found that renewable energy adoption positively affected CSR performance in the Malaysian context.

Another important theoretical framework for analyzing the ethical implications of renewable energy adoption is stakeholder theory. Stakeholder theory emphasizes the importance of considering the interests of all stakeholders affected by business activities, including employees, customers, suppliers, and the environment. Several studies have applied stakeholder theory to the analysis of renewable energy adoption in business and management. For example, Sadiq et al. (2021) conducted a systematic review of empirical studies on renewable energy adoption and stakeholder perceptions, finding that stakeholder engagement was critical to the success of renewable energy projects. Similarly, Olsen et al. (2019) emphasized the importance of stakeholder engagement in corporate sustainability initiatives.

The triple bottom line (TBL) approach is another important framework for analyzing the ethical implications of renewable energy adoption. The TBL approach emphasizes the importance of balancing economic, social, and environmental considerations in business decision-making. Several studies have applied the TBL approach to the analysis of renewable energy adoption. For example, Parnell and Stirling (2017) argued that industrial policy could achieve a triple-win outcome by reducing inequality, mitigating climate change, and growing the economy.

Several studies have also explored the ethical considerations associated with renewable energy adoption in specific industries. For example, a study by Yadav and Yadav (2021) examined the ethical implications of renewable energy adoption in the Indian textile industry, highlighting the potential social and environmental benefits of renewable energy adoption as well as the need for ethical considerations related to stakeholder engagement and environmental impact assessments.

Review of Related Literature

There has been a growing body of literature targeted at the ethical dimensions of renewable energy in business and management over the years. These studies have expanded on earlier works, providing additional insights into the benefits and challenges of renewable energy and its implications for ethical decision-making. In this section, we review some of the more recent literature on this topic, with a particular focus on the ethical considerations associated with renewable energy in business and management.

One of the key contributions to the literature in recent years has been the concept of energy justice, which emphasizes the importance of ensuring that access to energy is equitable and sustainable for all (Sovacool et al., 2020). This approach recognizes that renewable energy has the potential to address social and environmental injustices, such as energy poverty and climate change, as well as the need to ensure that the benefits of renewable energy are distributed equally and that the potential negative impacts are reduced.

Another significant contribution to the literature is the concept of responsible innovation, which emphasizes the importance of considering the ethical, social, and environmental implications of technological innovations (Stilgoe et al., 2013). This approach has been applied to renewable energy, highlighting the need to consider the broader social and environmental impacts of renewable energy technologies and the importance of engaging with stakeholders in the development and implementation of these technologies.

Several recent studies have also focused on the ethical implications of specific renewable energy technologies, such as solar and wind energy. Breyer et al. (2020), examined the ethical implications of scaling up solar energy production and highlighted the need to consider the social and environmental impacts of large-scale solar installations. Another study by Shapira et al. (2021) examined the ethical implications of wind energy and highlighted the importance of addressing issues such as noise pollution and the impact on wildlife.

Other studies have highlighted the importance of CSR in promoting ethical and sustainable business practices in the renewable energy sector (Graafland et al., 2018). These studies have also emphasized the need for greater transparency and accountability in the renewable energy industry to ensure that CSR commitments are met and that the social and environmental impacts of renewable energy are minimized.

Ethical Concerns in implementing renewable energy

Implementing renewable energy strategies can bring about several benefits to companies, such as cost savings, reduced carbon emissions, and improved corporate social responsibility (CSR) performance. However, companies may face various challenges and barriers when trying to adopt renewable energy in their production/manufacturing processes. This section takes an in-depth review of some of these challenges and barriers.

One major ethical concern that has been associated with the adoption of renewable energy is its potential impact on employees. Businesses may need to invest in new technology and training for employees to ensure that they can effectively operate and maintain renewable energy systems. However, this may also result in job losses if employees are not retrained or if the business decides to outsource operations to third-party contractors. Therefore, businesses must consider the social and economic impact of renewable energy adoption on their employees and take steps to mitigate any negative impact. While renewable energy technologies have been improving, the initial investment required for their implementation can still be quite significant. Many companies may not have the financial resources to invest in renewable energy infrastructure, which can lead to slow adoption or abandonment of the projects altogether (Praetorius et al., 2021). Moreover, accessing financing from traditional lenders can be challenging due to the perceived high risk of renewable energy projects.

Businesses also face several technical and operational challenges when implementing renewable energy strategies. Renewable energy technologies can be complex and require specialized skills and knowledge to operate and maintain effectively. Integrating renewable energy infrastructure with existing production processes can also be challenging, leading to operational disruptions (Jouhara et al., 2020). Furthermore, the reliability and intermittency of some renewable energy sources can create difficulties in ensuring a continuous and consistent energy supply, which can affect production processes' stability. For example, renewable energy sources such as wind and solar are intermittent and require energy storage solutions to ensure a stable supply of energy. The costs associated with energy storage systems may be prohibitive for some businesses, making it challenging to fully adopt renewable energy sources. Similarly, businesses must also ensure that their existing infrastructure is compatible with renewable energy sources, which may require additional investments.

Another ethical concern is the potential impact on local communities. The adoption of renewable energy sources may require the installation of new infrastructure, such as wind turbines or solar panels, which could have visual and environmental impacts on local communities. Businesses must ensure that they engage with local stakeholders and address any concerns they may have regarding the impact of renewable energy adoption on their community.

Furthermore, businesses may face regulatory and policy barriers when adopting renewable energy sources. Policies and regulations that promote fossil fuel use or discourage renewable energy adoption can create significant hurdles for companies that want to invest in renewable energy infrastructure (Zhu et al., 2019). Additionally, the lack of standardized and transparent regulatory frameworks for renewable energy procurement can also create confusion and uncertainty for companies, making it difficult for them to plan their renewable energy strategies effectively.

Impacts of adopting ethical practices in renewable energy

Renewable energy adoption in production and manufacturing processes can have significant impacts on various stakeholders, including employees, customers, and local communities. This section discusses some of the potential impacts of renewable energy adoption on these stakeholders.

Firstly, employees can benefit from renewable energy adoption in various ways. For instance, the shift towards renewable energy can create new job opportunities in the renewable energy sector, which can contribute to job creation and economic growth (ILO, 2020). Furthermore, renewable energy adoption can improve the health and safety of employees by reducing exposure to hazardous pollutants and reducing the risk of accidents associated with traditional energy sources (Bhattacharya et al., 2020). Additionally, renewable energy adoption can enhance employees' sense of pride and engagement in the company's commitment to sustainable practices, which can lead to increased job satisfaction and retention (Ehnert et al., 2016).

Secondly, customers can also benefit from companies' adoption of renewable energy. Customers are increasingly conscious of the impact of their purchases on the environment and prefer to buy from companies that demonstrate a commitment to sustainability. Adopting renewable energy strategies can enhance a company's reputation and attract environmentally conscious customers (Kumar et al., 2016). Furthermore, renewable energy adoption can lead to lower prices for customers, as companies can pass on cost savings from reduced energy costs to their customers (Elnathan et al., 2020).

Thirdly, renewable energy adoption can also have a positive impact on local communities. For instance, renewable energy infrastructure can provide local communities with access to affordable and reliable energy, which can contribute to poverty reduction and economic development (Kibert, 2019). Additionally, renewable energy adoption can reduce air and water pollution, leading to improved health outcomes for residents (Bhattacharya et al., 2020). Moreover, renewable energy adoption can create opportunities for community engagement and partnerships between companies and local communities, leading to mutually beneficial outcomes (Levy et al., 2019).

Case studies of companies promoting ethical practices

IKEA and Unilever are among the companies that have successfully implemented renewable energy in their production/manufacturing processes while addressing ethical concerns. These companies have demonstrated that it is possible to integrate renewable energy into their operations while promoting ethical and sustainable practices.

IKEA's commitment to renewable energy is grounded in its corporate social responsibility strategy, which emphasizes sustainability and social responsibility. The company has set ambitious targets to reduce its carbon footprint and is committed to using 100% renewable energy by 2020. IKEA's efforts to integrate renewable energy into its operations have been guided by the triple bottom-line approach, which considers environmental, social, and economic factors in decision-making (Elkington, 1998). The company has also adopted a circular economy approach, which seeks to minimize waste and maximize resource efficiency (Kirchherr, Reike, & Hekkert, 2017).

Unilever's commitment to renewable energy is also grounded in its corporate social responsibility strategy, which emphasizes sustainable business practices. The company has set a goal of sourcing 100% of its energy from renewable sources by 2030 and has made significant investments in renewable energy projects. Unilever's approach to renewable energy is guided by stakeholder theory, which emphasizes the importance of considering the interests of all stakeholders in decision-making (Freeman, 1984). The company has also adopted a system thinking approach, which considers the complex relationships between different components of a system (Senge, 1990).

These companies demonstrate that it is possible to implement renewable energy in production and manufacturing processes while addressing ethical concerns. By investing in renewable energy and making efforts to ensure that their projects are ethical and sustainable, these companies have not only reduced their environmental impact but have also demonstrated their commitment to corporate social responsibility. Their efforts serve as a model for other companies looking to adopt renewable energy responsibly and ethically.

 The role of government and policymakers in promoting ethical practices in business and management

The government and policymakers have a significant role to play in promoting ethical practices in business and management using renewable energy. Renewable energy policies and regulations can incentivize and encourage businesses to adopt renewable energy sources, leading to a cleaner and more sustainable economy. One way the government can promote ethical practices is by implementing a feed-in-tariff (FIT) system. FITs are policies that provide financial incentives to businesses that produce renewable energy. This system ensures that businesses have a stable and predictable revenue stream, which reduces financial risk and encourages long-term investment in renewable energy sources (Hughes & Lipman, 2012). Additionally, the government can provide subsidies and tax credits for businesses that invest in renewable energy technologies.

Moreover, government policies can regulate the use of non-renewable energy sources, such as coal and oil, by imposing taxes and penalties on their use. This can incentivize businesses to shift towards renewable energy sources, reducing their carbon footprint, and promoting ethical practices. Policymakers can also encourage the development of renewable energy infrastructure, such as the installation of charging stations for electric vehicles, which can promote the adoption of renewable energy by businesses and individuals.

Conclusion

As the world continues to grapple with the impacts of climate change, the need for ethical business practices using renewable energy sources has become increasingly important. Adopting renewable energy practices in production and manufacturing not only reduces the carbon footprint of businesses but also demonstrates their commitment to environmental sustainability and social responsibility. While companies may face challenges and barriers in implementing renewable energy strategies, such as cost and financing issues, technical and operational challenges, and regulatory and policy barriers, there are significant benefits to be gained. Renewable energy adoption can lead to cost savings, improved stakeholder relationships, and an enhanced reputation.

In addition to the benefits for businesses, renewable energy adoption can also have positive impacts on stakeholders such as employees, customers, and local communities. Improved air and water quality, reduced health risks, and social responsibility can all be achieved through the adoption of renewable energy practices. To achieve a sustainable future, governments and policymakers play a critical role in promoting ethical practices in business and management using renewable energy. The adoption of renewable energy practices in production and manufacturing is crucial for businesses to demonstrate their commitment to environmental sustainability and social responsibility.

 

 

References

Al-Sudairi, N. M., Al-Ajmi, R. A., & Al-Moajil, A. M. (2020). The role of ethical values in renewable energy investments: evidence from selected Arab countries. Journal of Business Ethics, 166(3), 523-542.

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.

Breyer, C., Bogdanov, D., Aghahosseini, A., & Gulagi, A. (2020). Solar energy for a sustainable future. Science, 370(6517), 36-38.

Donaldson, T., & Preston, L. E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of Management Review, 20(1), 65-91.

Driessen, P. H., & Hirsch, P. (2018). Renewable energy and the challenge of ethical decision-making: An institutional analysis. Renewable and Sustainable Energy Reviews, 93, 306-313.

Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st-century business. Capstone.

Graafland, J., Eijffinger, S., & Smid, H. (2018). CSR in the renewable energy industry: An empirical analysis. Journal of Business Ethics, 153(2), 437-450.

Kopits, E. (2018). Ethical considerations in renewable energy. Ethical Perspectives, 25(3), 417-438.

Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation and Recycling, 127, 221-232.

NEP (2021). Renewable energy in industry. United Nations Environment Programme. Retrieved from https://www.unep.org/resources/report/renewable-energy-industry

Olsen, S., Schaltegger, S., & Gjølberg, M. (2019). The relevance of stakeholder theory and social capital theory in corporate sustainability contexts. Journal of Business Ethics, 159(1), 229-246.

Parnell, D., & Stirling, A. (2017). Triple-win: The potential of industrial policy to reduce inequality, mitigate climate change, and grow the economy. Institute for Science, Innovation and Society, University of Oxford.

Rahman, A., Masud, M. M., & Haque, A. (2021). Renewable energy adoption and corporate social responsibility performance: The moderating role of ownership concentration. Sustainability, 13(3), 1483.

Sánchez-Braza, A., García-Sánchez, I. M., & García-Melón, M. (2020). Renewable energy and corporate social responsibility: Evidence from Spanish firms. Journal of Cleaner Production, 277.

Sadiq, A. A., Kareem, L. A., & Umar, H. (2021). Renewable energy adoption and stakeholder perceptions: A systematic review of empirical studies. Journal of Cleaner Production, 279, 123464.

Scherer, A. G., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new perspective on CSR and its implications for the firm, governance, and democracy. Journal of Management Studies, 48(4), 899-931.

 

 

Sunday, January 15, 2023

Business ethics: Vital or trivial?


                                   Hazelle May C. Andres

ABSTRACT

Business is the exchange of goods or services for valuable consideration, a benefit such as money. Yet, it can also mean an entity that offers goods or services intending to make profits.

Ethics in general is the study of standards of behaviour that promote human welfare and what is often called "the good."  Business ethics is the study of those standards of business behaviour that do the same thing, promote human welfare and the good. A business exists with a purpose and goal. Entrepreneurs conduct research and plan carefully for their business startup. Thus, all aspects of establishing a business must be studied.

KEYWORDS: Business, Business Ethics, Ethics

INTRODUCTION

Most entrepreneurs started their businesses with the mindset-being of the boss to create profits. A capitalist mindset may be profitable in the startup but may kill the business in the long run. Incorrect thinking and way of what and how a business should be done.

The real purpose of a business is not to create profits. A business cannot exist outside of society, and it must meet the needs and demands to stay in business, it has to create or add value to the community. Hence, the real purpose of a business is to create customers and improve society.

For a business to survive and stand out among others, it must implement appropriate business policies and practices. It must go beyond just a moral code of right and wrong; it must attempt to reconcile what companies must do legally against maintaining a competitive advantage over other businesses.

Yet nowadays, many businesses are gaining many profits, but are in news headlines or courtrooms due to unethical practices.

What’s a Business For?

Businesses are organs of society. They do not exist for their own sake, but to fulfil a specific social purpose and to satisfy a specific need of a society, a community, or individuals.” -Peter Drucker

The purpose of a business is to offer value through products and/or services to customers, who pay for the value with cash or equivalents. Minimally, the money received should fund the costs of operating the business as well as provide for the life needs of the proprietor.

By creating new products, spreading technology and raising productivity, enhancing quality and improving service, the business has always been the active agent of progress. It helps make the good things in life available and affordable to even more people. This process is driven by competition and spurred on by the need to provide adequate returns to those who risk their money and their careers, but it is, in itself, a noble cause. Businesses should make more of it. As organizations do, measure success in terms of outcomes for others as well as for ourselves.

What is Business Ethics?

Business ethicists seek to understand the ethical contours of business activity. One way of advancing this project is by choosing a normative framework and teasing out its implications for business issues. In principle, it is possible to do this for any normative framework. Below are four that have received significant attention.

One influential approach to business ethics draws on virtue ethics. Moore (2017) develops and applies MacIntyre’s (1984) virtue ethics to business. For MacIntyre, there are goods internal to practices, and certain virtues are necessary to achieve those goods. Building on MacIntyre, Moore develops the idea that business is a practice (or contains practices) and thus has certain goods internal to it (or them), the attainment of which requires the cultivation of business virtues. Aristotelian approaches to virtue in business are found in Alzola (2012) and de Bruin (2015). Scholars have also been inspired by the Aristotelian idea that the good life is achieved in a community (Sison & Fontrodona 2012), and have considered how business communities must be structured to help their members flourish (Hartman 2015; Solomon 1993).

Another important approach to the study of business ethics comes from deontology, especially Kant’s version (Arnold & Bowie 2003; Bowie 2017; Scharding 2015; Hughes 2020). Kant's claim that humanity should be treated always as an end, and never as a means only, has proved especially fruitful for analyzing the human interactions at the core of commercial transactions. In competitive markets, people may be tempted to deceive, cheat, use, exploit, or manipulate others to gain an edge. Kantian moral theory singles out these actions as violations of human dignity (Hughes 2019; Smith & Dubbink 2011).

Ethical theory, including virtue theory and deontology, is useful for thinking about how individuals should relate to each other. But business ethics also comprehends the laws and regulations that structure markets and firms. Here political theory seems more relevant. Several business ethicists have sought to identify the implications of Rawls's (1971) justice as fairness for business. This is not an easy task, since while Rawls makes some suggestive remarks about markets and firms, he does not articulate specific conclusions or develop detailed arguments for them. But scholars have argued that justice as fairness: (1) is incompatible with significant inequalities of power and authority within firms (S. Arnold 2012); (2) requires people to have an opportunity to perform meaningful work (Moriarty 2009; cf. Hasan 2015); and requires alternative forms of (3) corporate governance (Berkey 2021; Blanc & Al-Amoudi 2013; Norman 2015; cf. Singer 2015) and (4) corporate ownership (M. O’Neill & Williamson 2012).

A fourth approach to business ethics is called the “market failures approach” (MFA). It originates with McMahon (1981), but it has been developed in most detail by Heath (2014) (for discussion see Moriarty 2020 and Singer 2018). According to Heath, the justification of the market is that it produces efficient—in the sense of Pareto-optimal— outcomes. But this only happens when the conditions of perfect competition obtain, such as perfect information, no market power, and no barriers to entry or exit. (When they don’t, markets fail—hence the market failures approach.) On the MFA, these conditions are the source of ethical rules for market actors. The MFA says that market actors, including sellers and buyers, should not create or take advantage of market imperfections. So, for example, firms should not deceive consumers (creating information asymmetries) or lobby governments to levy tariffs on foreign competitors (erecting barriers to entry).

Selecting a normative framework and applying it to a range of issues is an important way of doing business ethics. But it is not the only way. Indeed, the more common approach is to identify a business activity and then analyze it using “mid-level” principles or ideals common to many moral and political theories. Below I consider ethical issues that arise at the nexus of firms’ engagement with three important groups: consumers, employees, and society.

12 Principles of Business Ethics

1.      Leadership: The conscious effort to adopt, integrate, and emulate the other 11 principles to guide decisions and behaviour in all aspects of professional and personal life.

2.      Accountability: Holding yourself and others responsible for their actions. Commitment to following ethical practices and ensuring others follow ethics guidelines.

3.      Integrity: Incorporates other principles—honesty, trustworthiness, and reliability. Someone with integrity consistently does the right thing and strives to hold themselves to a higher standard.

4.      Respect for others: To foster ethical behaviour and environments in the workplace, respecting others is a critical component. Everyone deserves dignity, privacy, equality, opportunity, compassion, and empathy.

5.      Honesty: Truth in all matters is key to fostering an ethical climate. Partial truths, omissions, and under or overstating don't help a business improve its performance. Bad news should be communicated and received in the same manner as good news so that solutions can be developed.

6.      Respect for laws: Ethical leadership should include enforcing all local, state, and federal laws. If there is a legal grey area, leaders should err on the side of legality rather than exploiting a gap.

7.      Responsibility: Promote ownership within an organization, allow employees to be responsible for their work, and be accountable for yours.

8.      Transparency: Stakeholders are people with an interest in a business, such as shareholders, employees, the community a firm operates in, and the family members of the employees. Without divulging trade secrets, companies should ensure information about their financials, price changes, hiring and firing practices, wages and salaries, and promotions are available to those interested in the business's success.

9.      Compassion: Employees, the community surrounding a business, business partners, and customers should all be treated with concern for their well-being.

10.  Fairness: Everyone should have the same opportunities and be treated the same. If a practice or behaviour would make you feel uncomfortable or place personal or corporate benefit in front of equality, common courtesy, and respect, it is likely, not fair.

11.  Loyalty: Leadership should demonstrate confidentially and commitment to their employees and the company. Inspiring loyalty in employees and management ensures that they are committed to best practices.

12.  Environmental concern: In a world where resources are limited, ecosystems have been damaged by past practices, and the climate is changing, it is of utmost importance to be aware of and concerned about the environmental impacts a business has. All employees should be encouraged to discover and report solutions for practices that can add to damages already done.

Importance of Business Ethics

Businesses that practice business ethics guide them through decisions about finances, negotiations and deals, corporate social responsibility, and more. It ensures customers, employees, and other stakeholders that a company obeys the rules and does the right thing. When a brand loses trust, it can jeopardize sales and harm employee retention. It brings about more scrutiny from government agencies and has vendors questioning whether it's worth doing business with you. If other businesses don't trust you, they can buy products elsewhere or give their good deals to other buyers. Business ethics are critical to good financial planning and positive earnings.

Businesses need to operate with good business ethics to avoid legal and regulatory problems. However, it's also vital to exhibit strong ethical behaviour to maintain a positive reputation, both with the public and employees.

When a business enjoys a good reputation in the marketplace, attracts and retains a strong customer base, and maintains a talented workforce, it often sees a payoff in steady or increased revenues. Most people want to do business with a company that operates fairly with others. Just as the negative press can drive away customers, the positive press can draw in new customers

Business Ethics in the Modern Era

Business ethics are becoming more and more prevalent in today’s business world. Wherein it helps businesses to understand the ethical principles and moral or ethical problems that arise in a business environment.

There are an array of issues that have come under scrutiny, including community responsibility, pollution, whistle-blowing, and sustainability. Business ethics is the conduct that a business adheres to in its daily transactions with the world. The ethics of a particular business can be different. They pertain not only to how the business interacts with the world at large but also to their one-on-one transactions with a consumer. Many businesses have obtained a bad reputation just by being in business.

To most people, businesses are only concerned with making money, and that is the bottom line. Making money is not wrong in itself. It is the behaviour in which some businesses conduct themselves that brings up the issue of ethical behaviour.

Good business ethics should be a component of every business. There are many factors to consider. When a company does business with another that is considered unethical, they are usually considered unethical by association. The company has a responsibility to investigate the companies that they do business with.

Many worldwide businesses, including most of the major companies that we do business with, can be viewed as not practising good business ethics. Many major companies have been fined millions for breaches of ethical business laws. Money is the driving factor. If a company does not comply with business ethics and breaks the laws, they usually end up being fined

CONCLUSION

 In today's modern era, many businesses are just focused on providing goods and services just for the sake of making profits. Many, tend to intentionally and/or unintentionally commit unethical practices due to their short-sightedness. 

For a business to remain in the business, and to have a competitive advantage, it must widen its range of study, research, and implementation, and must give importance to business ethics. In that way, a business will able to establish a good reputation with its customers and society. Aside from that, it will also be able to retain and attract new talents, and will also limit the risk of going out of business.

Overall, business ethics is good for business. It is helpful for the growth of the business, and business owners to make ethical decisions, generate bigger profits, and lengthen and strengthen the existence of the business.

REFERENCES

Alan Weiss (2013, January 30). The Purpose of A Business. Retrieved from: https://alanweiss.com/the-purpose-of-a-business/

Alexandra Twin (2022, September 14). Business Ethics: Definition, Principles, Why They're Important. Retrieved from https://www.investopedia.com/terms/b/business-ethics.asp

Charles Handy (2002, December). The Magazine: What’s a Business For?. Retrieved from: https://hbr.org/2002/12/whats-a-business-for

Jeffrey Moriarty (2021). Business Ethics. Retrieved from:  https://plato.stanford.edu/entries/ethics-business/#ImpoFramForBusiEthi

Peter F. Drucker (1981). What is business ethics? Retrieved from: https://edisciplinas.usp.br/pluginfile.php/4221491/mod_resource/content/0/What%20is%20business%20ethics%20-%20Peter%20Ducker.pdf

Wayne Norman (2016). Business Ethics. Retrieve from: https://www.hbs.edu/faculty/Shared%20Documents/conferences/2016-newe/Norman%2C%20Business%20Ethics%2C%20IntEncycEthics.pdf

 

 

 

 

 


Saturday, January 14, 2023

The Importance of Integrating CSR

 

            CATHERINE MAE J. SADIAN-BUMANGLAG

Abstract

In this article, " Integrating CSR," we explore the growing trend of companies integrating Corporate Social Responsibility (CSR) into their business models. Companies are realizing the need to not only make profits but also have a beneficial influence on society and the environment. Nowadays, consumers are becoming to be more socially and ecologically aware. This article will tackle into the reasons why companies are choosing to integrate CSR and the benefits that it might bring.

The main purpose of doing business is to generate profit. But a lot of companies have considered CSR as another reason for them to continue business. Because of CSR, businesses became more socially and environmentally aware. Businesses have claimed that CSR benefitted their companies in a lot of ways.  

However, others claim that there are also challenges that companies face when implementing CSR initiatives. This article will tackle both the benefits and challenges of implementing CSR. By providing a comprehensive overview of the topic, this article aims to serve as a valuable resource for companies looking to take their first steps towards integrating CSR into their business models. Ultimately, this article argues that CSR is no longer a choice but rather a requirement in doing business. Companies that don't embrace CSR risk falling behind in today's rapidly changing market.

Key Words: CSR, purpose of doing business, CSR importance, challenges of CSR

Introduction

In today's fast-paced and competitive business environment, it is easy to get caught up in the pursuit of profits and short-term gains. Some companies become so blinded in generating large profits that they turn to unethical and illegal ways of doing business. They fail to realize that this will stain the company’s name and might risk its’ existence.

However, an increasing number of companies are beginning to realize that there is more to business than just making money. They dig deeper to their purpose. These companies are turning to corporate social responsibility (CSR) to meet the needs of their stakeholders and differentiate themselves in the market. They realized that CSR can also build brand loyalty, and long-term value. But what exactly is CSR, and why is it important for businesses to integrate it into their operations? In this article, we will explore the concept of CSR and the many reasons why it is crucial for businesses to embrace it.

Brief History of CSR

During around mid-1800’s, issues on employment have risen. Growing criticisms of the emerging factory system, working conditions, and the employment of women and children were being brought to light, especially in the United States. Worker wellbeing and productivity became a growing concern among industrialists. 

Corporate Social Responsibility started as a mere act of giving something to other people for a certain purpose. During the late 1800’s, an industrialist from the steel industry business named Andrew Carnegie donated large portions of his wealth to help in the education and scientific research sector. Later, John D. Rockefeller of the oil industry business donated more than half billion dollars to religious, educational, and scientific causes.

In 1953, Howard R. Bowen coined the term “Corporate Social Responsibility in his publication “Social Responsibilities of the Businessman”. Bowen is referred to as the “Father of CSR”. He defined CSR as the obligations of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of the objectives and values of our society."  

The 1990’s marked the beginning widespread approval of CSR. In the 1991, Donna J. Wood published Corporate Social Performance Revisited, which expanded and improved early CSR models by providing a framework for assessing the impacts and outcomes of CSR programs. In that same year, Georgia Archie B. Carroll published his article “The Pyramid of Corporate Social Responsibility” and expanded on areas he believed were crucial when implementing CSR in an organization. 

By the early 2000s, CSR had become an essential strategy for many organizations, with multi-million-dollar companies, such as Wells Fargo, Coca-Cola, Walt Disney, and Pfizer incorporating this concept into their businesses processes. 

Other Definitions of CSR

Aside from the earliest and most prominent definitions of CSR by Howard Bowen and Caroll, Frederick (2006) summarizes what CSR stands for in the 50’s under three basic issues: corporate managers are appointed as public trustees, the need to balance competing stakeholders claims with corporate resources; and the acceptance of philanthropy as a humane philosophy and discretionary principle of the organization.

Moving onwards from then CSR has transformed from philanthropy to regulated practices and instrumentality or strategic CSR. Corporations are increasingly receiving more pressures on compliance with regulations on environmental protection, transparency, and the market is saturated with competitors thereby necessitating the introduction of CSR as a strategy to survive and be more efficient (Glan, 2006).

Researchers in this period are focusing on the impact of CSR on financial performance (Brammer & Millington, 2008; Ruf et al, 2001; Surroca et al, 2009). The focus of CSR conceptual review and empirical studies has shifted from an ethics orientation to a performance orientation. The essence of engaging in CSR in the new millennium is tagged as “doing good to do well” (Rosamaria & Robert, 2011). Institutional pressure for CSR improvement has increased necessitating introduction of CSR initiatives that focus beyond shareholders wealth maximization (Waddock, 2008).

Definitions of CSR shows that corporations are expected to contribute towards the welfare of the whole society.

Lei (2011) in his analysis on evolution of CSR definitions maintained that the area of focus to all analyzed definitions are; sustainability and social obligations like economic, legal, ethical and discretionary responsibilities.

(Dahlsrud, 2008) concluded that doing CSR is based on five dimensions; environmental; social, economic, stakeholder and charity dimension.

(Shafiq, 2011) gave a ten dimensional points on CSR definitions, which gives a full summary of all issues mentioned in various definitions of CSR, they are: obligation to the society, stakeholders involvement, improving the quality of life, economic development, ethical business practice, law abiding, voluntariness, human rights, environmental protection, transparency and accountability.

European Union’s Official Definition Of CSR

The European Union, in an attempt to offer a framework for companies wishing to invest in sustainable development, published in 2001 a Green Paper on Corporate Social Responsibility defining CSR as:

“The voluntary integration of companies’ social and ecological concerns into their business activities and their relationships with their stakeholders. Being socially responsible means not only fully satisfying the applicable legal obligations but also going beyond and investing ‘more’ in human capital, the environment, and stakeholder relations.”

ISO 2600 Official Definition Of CSR

The International Organization for Standardization (ISO) is an international standard-setting body that also addressed the definition of CSR through its ISO 26000 standards on Corporate Social Responsibility. In these guidelines, ISO defines CSR as:

“The responsibility of an organization for the impacts of its decisions and activities on society and the environment, resulting in ethical behavior and transparency which contributes to sustainable development, including the health and well-being of society; takes into account the expectations of stakeholders; complies with current laws and is consistent with international standards of behavior; and  is integrated throughout the organization and implemented in its relations.”

The Growing Importance of Social Responsibility In Business

1.    CSR can help you attract and retain employees. 

One of the major reasons people apply to various companies is because of their CSR projects. CSR demonstrates that a business is caring and treats everyone fairly, including its employees. A company that is dedicated to making the world a better place is likely to draw in more talent. This demonstrates how seriously employees consider social responsibility. CSR initiatives also support the development of a more effective and enjoyable workplace for employees. It encourages workers to put out good work and volunteer.

2.    CSR can save money. 

Because of CSR, employees might stay longer in the company. They perceive that they are helping the community while doing their job because of the CSR initiatives of the company where they work. This helps cut money since employee turnover will be low and there would be lesser expenses for hiring new employees. 

3.    CSR can improve customers' perception of your brand.

The competition in the business world of today is stiff, and it can be quite challenging for a company to set itself apart in the eyes of customers. However, companies who take social responsibility seriously may attract customers and provide a platform for marketing and grabbing the interest of their target market. CSR may make a firm appear to be a force of good in the community advancing general welfare. The CSR projects can help raise awareness for important causes and keep the business on top of the minds of customers or potential customers. Consumer loyalty goes a long way in helping a business stay afloat. 

4.    CSR shows a sign of accountability to investors. 

Businesses that are socially responsible can also appear more attractive to investors. A business that is able to manage finances while still helping its’ community is perceived as accountable and transparent. According to a 2016 report by Aflac, investments in CSR are not typically viewed by investors as a waste of money, but rather an "indicator of a corporate culture less likely to produce expensive missteps like financial fraud." The study said 61% of investors consider CSR a sign of "ethical corporate behavior, which reduces investment risk." 

5.    CSR can enable you to better engage with customers.

CSR can help your business have better connection with customers. Some CSR activities requires businesses to interact directly with members of society, who may also be customers or potential customers. With directly interacting with customers, the business will have direct feedback on what the company is doing right and what the company needs to improve on. Word-of-mouth is still an effective form of advertising, and customers who have been part of the social responsibility created by a company are able to tell other potential customers about the business.

Famous Companies with good CSR practices

Jollibee Foods Corporation and Ayala Corporation are two of the companies that have committed to using their business to make a positive impact on society, in addition to generating profits.

Jollibee Foods Corporation is a Filipino multinational company that operates a chain of fast food restaurants. Jollibee is famous with its “Busog, Lusog, Talino” program which aims to aid children who are identified as undernourished.

The company's corporate social responsibility (CSR) program known as "Busog, Lusog, Talino" and focuses on three main areas: Busog (Nourishment), Lusog (Well-being), Talino (Knowledge). Jollibee believes that if they help children receive enough physical nutrients, it will contribute a lot to their overall well-being, physically, emotionally, socially, and mentally. In turn it will be more possible for them learn at school and accumulate more knowledge for them to be successful in the future. Overall, Jollibee's CSR program is focused on promoting nourishment, well-being, and knowledge in the communities in which it operates.

Jollibee Group Foundation (JGF) first became involved in school-based feeding in 2007, when it launched its Busog, Lusog, Talino (BLT) School Feeding Program to address shortterm hunger and malnutrition among public elementary pupils in different parts of the country. By SY 2015-2016, BLT school feeding had reached 165,000 pupils in 1,567 public schools together with over 200 partners.

In 2016, the Department of Education’s (DepEd) budget for its School-Based Feeding Program (SBFP) was increased to cover all undernourished pupils in public elementary schools in the country. With this development, JGF shifted its approach from direct school feeding to building BLT School Feeding Kitchens. Each BLT Kitchen serves as a commissary or a central site for food preparation and distribution to surrounding schools, feeding hundreds of children daily with less time and effort. The model was piloted in Tarlac in 2015 where the first kitchen served 5,000 pupils. With the proof of concept established, DepEd adopted the BLT Kitchen as a modality for SBFP implementation starting SY 2016-2017. Ten (10) more BLT Kitchens were constructed, reaching 7,700 undernourished pupils in 60 public schools in various municipalities and cities. As of SY 2018-2019, there are 33 BLT Kitchens across the country catering to more than 25,000 severely wasted and wasted pupils in 235 public schools.

Beyond school feeding, BLT Kitchens are platforms for various members of the community to work together. DepEd facilitates school selection and provides funds for feeding. The principals and feeding coordinators oversee kitchen operations while parent volunteers prepare, cook, and serve the food. Local Government Units (LGUs) provide allowances for parent volunteers, facilitate their medical screening, and coordinate the pick-up and delivery of food. For its part, JGF leverages the strengths of Jollibee Foods Corporation (JFC) as a food company and provides kitchen equipment, facilitates food preparation and distribution system, as well as volunteer training. JGF’s publication of this recipe book forms part of its technical assistance and continuing support to the BLT Kitchens and DepEd’s SBFP.

Ayala Corporation is a Philippine conglomerate with a number of subsidiaries and businesses in various sectors, including real estate, banking, telecommunications, and water. The company's corporate social responsibility (CSR) programs are focused on three main areas namely: Environment, Education and Community.

Ayala Corporation is committed to supporting the communities in which it operates and has several initiatives in place to address social issues and improve the quality of life for people in these communities.

Ayala Corporation have seen the need for a drug rehabilitation center in Marawi. Along with its’ continued commitment to its community and as part of their CSR, they built “Siyapen”, the first community-based drug rehabilitation center. Siyapen is named after the Maranao word for “care”. Siyapen was built in partnership with the City Government of Marawi and the Autonomous Region of Muslim Mindanao (ARMM). The facility has a 60-bed capacity and amounts to around PHP30-million over to the local government unit in January 2018.

The facility seeks to provide a space that encourages physical wellness and social integration. Located within the community, the center allows drug dependents to have better access to family and other forms of social support, which are crucial to their recovery. In addition, its proximity to a mosque opens opportunities for spiritual counseling. The facility also allows for other therapeutic activities such as exercise and group sessions.

“The Siyapen Drug Rehabilitation Center is our way of addressing another challenge Mindanao faces, and of responding to the national government’s call for private sector support in addressing the drug problem,” said Jaime Augusto Zobel de Ayala, chair and chief executive officer of Ayala Corp. and co-chair of Ayala Foundation.

During the pandemic, Siyapen was converted as a quarantine facility housed locally stranded individuals (LSIs) who are tested positive for Covid-19 but asymptomatic. But only Marawi residents were allowed to be housed at Siyapen.

Challenges of Implementing CSR

1. Responsibility towards Shareholders only

            Some argue that a business is accountable only to its shareholders and not in the whole society. Some entrepreneurs claim that the sole aim of the business should be to gain profit for its stakeholders. Doing CSR violates this objective and does violates the basic rule of serving its stakeholders.

2. Failure of the public to recognize organizations through CSR

            Some communities sometimes neglect or put little attention to organizations that do CSR. While other communities are warm and are very conscious of companies that do CSR. Organizations that do CSR are not sometimes recognized eben though it benefits both the company and the society.

3. Input not equal to the output

            Doing CSR entails a lot of effort for a company. It uses its financial resources and allots time for it to successfully implement CSR for the betterment of the society. But sometimes the public fails to recognize this effort and denies the appropriate appreciation and acknowledgment that a company deserves.

4. Mentality of consumers

Some consumers always think that every move of a company is done solely for its own benefit. Because of this, the efforts of doing CSR by some companies become neglected. This upsets some organizations to do CSR as they see that there is no need to do CSR initiatives.

Conclusion

Over the years, CSR has grown to be of a more serious topic. Businesses have viewed it as a way that they could give back to the community where they operate. Businesses can no longer operate with the sole aim of making profits at the expense of the environment, society, economy, consumers, and employees. It led to a growing concern to take good care of their employees, the environment, comply with legal requirements set forth by the government and give back to the society. CSR became the balance between just merely gaining profit. CSR became a purpose to some businesses. That to give back to society, act ethically and be responsible in their business pursuits is a must. CSR lets business owners to rethink their purpose and realign their actions to what is right and ethical.

References: 

Abadilla, D. (2017, January 25). PH’s first Muslim community-based drug rehab center. Retrieved from https://business.inquirer.net/223448/phs-first-muslim-community-based-drug-rehab-center

Busog, Lusog, Talino Recipe Book. Jollibee Group foundation, Inc. Retrieved from https://www.jollibeefoundation.org/public/assets/pdf/publications/04%20-%20BLT%20Recipe%20Book.pdf

Business and Leisure. (2017, April 18). Ayala Foundation CSR [Video]. Youtube. Retrieved from https://www.youtube.com/watch?v=o-Pp0aOzH0A&t=78s 

Chandra, K. (2018, November 24). CSR Benefits And Challenges. Retrieved from https://csrinitiatives.com/csr-benefits-and-challenges

Jollibee Group Foundation. (2019). Busog, Lusog, Talino School Feeding Program on CNN Business Matters (Full) [Video]. Youtube. Retrieved from https://www.youtube.com/watch?v=_l-Gyzz3vts&t=319s 

Hamidu, A. et al. (2015). Corporate Social Responsibility: A Review on Definitions, Core Characteristics and Theoretical Perspectives. Retrieved from https://www.mcser.org/journal/index.php/mjss/article/viewFile/6905/6609

Heyward, C. (2020, November 18). The Growing Importance Of Social Responsibility In Business. Retrieved from https://www.forbes.com/sites/forbesbusiness                            council/2020/11/18/the-growing-importance-of-social-responsibility-in-business/?sh=14f4a8662283>

Suson, D. (2020). Marawi opens new patient care center. Retrieved from https://www.pna.gov.ph/articles/1107325

Thomas Insights. (2019). A Brief History of Corporate Social Responsibility (CSR). Retrieved from https://www.thomasnet.com/insights/history-of-corporate-social-responsibility/

You Matter. World Website (2020, March 3). Corporate Social Responsibility (CSR) – Definition, History and Evolution. Retrieved from https://youmatter.world/

en/definition/csr-definition/

 

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