Ethical management in tourism and hospitality industry

 

MARK KELVIN C. VILLANUEVA

Divine Word College of Laoag, Ilocos Norte, Philippines

Abstract 

This paper discusses the importance of business ethics in tourism and hospitality operations and the principles that must be adhered to. Many managers are challenged and frequently face ethical dilemmas that necessitate serious analysis; this study examines common issues and their implications in the said industry. This paper also presents the common ethical practices which lead to a healthier workforce and working environment and lead to long-term success of tourism and hospitality businesses.

Keywords: ethical, tourism, hospitality, industry

Introduction

Ethics plays a crucial role in the sustainability of business practices and guide companies to work in a manner that is morally and socially responsible. It also ensures that actions and activities are observed for a win-win situation to all stakeholders and to society. In the tourism and hospitality sectors like hotels, food service businesses and travel and tours operators are anticipated to maintain business practices that are not only honest but also fair, all while aiming to optimize their profits (Nicolaides, A., 2019). Furthermore, companies within this industry that adhere to strong ethical principles tend to cultivate a positive reputation, earn the trust of their clientele, enhance the sustainability of tourism enterprises. 

Understanding the Importance of Ethical Management in Hospitality Industry 

Ethical management in the hospitality industry is crucial in achieving success and ensuring customer satisfaction.  Wherein implementation of virtuous practices and approaches are the responsibility of the different business organizations (Ipag Business School, 2021).

The following are the importance and benefits of ethical management in the tourism and hospitality industry:

• Building a good reputation and gaining the trust of customers. Tourism and hospitality businesses observing ethical behavior tend to build a good reputation and gain customer trust. Customers who are pleased with their ethical experiences are more inclined to suggest the tourism provider to others (Kusumah, 2023).
• Determining your hotel’s long-term success and competitiveness. Operating a hotel with strong ethical principles is a strategic choice that can influence the long-term success and competitiveness of your establishment. By prioritizing authenticity, your hotel can foster solid connections with guests and retain skilled employees (Lacalle, 2023).
• Tend to be more profitable than other companies. Companies can gain higher income and advantages by operating their businesses in a more ethical and responsible way. (Dimitriou, C. et al., 2024).
• Improving share value, client retention, and attraction of new clients, investors, and employees. Thomas (2016) highlighted that hotels and resorts that prioritize ethical responsibility tend to see an increase in their share value, retain clients more effectively, and attract new clients, investors, and employees. Furthermore, these organizations often face a reduced risk of compliance violations and demonstrate improved financial performance.
• Ensuring Guest Satisfaction: Ethical leaders focus on ensuring guest satisfaction by maintaining high levels of service quality and integrity. They guarantee that guests are provided with truthful and precise information, treated fairly, and offered outstanding service, which contributes to positive experiences for guests and encourages repeat business (Guest Delight International, 2024).
• Mitigating Risks and Maintaining Compliance: Ethical leaders maintain compliance with legal and regulatory standards, guaranteeing that the hotel functions in an ethical manner and adheres to industry regulations. By emphasizing integrity and ethical behavior, leaders reduce risks associated with legal liabilities, harm to reputation, and employee misconduct (Guest Delight International, 2024).
• Increasing Employee Performance and Morale. Ethics encompasses not only a company's relationship with its customers but also the internal culture it fosters. When employees experience fair treatment, equal opportunities, and work in a setting free from discrimination or harassment, their motivation and productivity increase. Ethical practices contribute to higher job satisfaction and employee loyalty, resulting in a dedicated and driven workforce. Content employees are more inclined to provide outstanding service, thus improving the overall experience for guests (Holistique Training, 2023).
• Adapting to Changing Consumer Expectations. The contemporary consumer is increasingly knowledgeable and aware of social issues. Factors like environmental sustainability and fair employee treatment play crucial roles in how consumers make their purchasing choices. Hospitality companies that emphasize ethical practices are not just aligning with present-day expectations but are also securing their future viability. By adapting to changing ethical standards, these businesses can remain relevant and appealing to the socially conscious consumers of the future. (Holistique Training, 2023).
• Fostering a Positive Work Environment. Ethical companies emphasize fairness, respect, and inclusivity within their work environments. This approach leads to employee satisfaction and cultivates a positive atmosphere marked by teamwork, creativity, and innovation. When employees trust the ethical principles of their workplace, they are more inclined to make positive contributions, which enhances a lively and dynamic workplace culture (Holistique Training, 2023).

Ethical Challenges in Tourism and Hospitality Industry

The foundations of ethical behavior in the tourism and hospitality sector are clearly defined, however, the industry frequently faces challenges that exist in the ambiguous zones between right and wrong. Such ethical conflicts require thorough examination and deliberate management.

The following are common challenges of tourism and hospitality professionals in terms of the implementation of ethical management.

• Balancing Profit and Social Impact. Finding the right balance between making profits and engaging in social responsibility is a major challenge within the ethical framework of the hospitality sector. Ethical businesses find innovative ways to positively impact their communities, including supporting local charities, taking part in educational initiatives, and encouraging environmental sustainability. While it is essential to remain profitable for long-term sustainability, ethical organizations intentionally set aside a portion of their earnings for meaningful social programs, thus creating a synergy between financial success and social responsibility (Holistique Training, 2024).
• Animal Welfare in Hospitality. Ethical challenges emerge regarding the acquisition and processing of animal products within the food industry. Responsible establishments acknowledge the significance of humane treatment in animal agriculture, making efforts to procure products from suppliers dedicated to animal welfare. Furthermore, certain businesses choose to offer plant-based options to meet the increasing desire for ethical dining experiences.
• Cultural Sensitivity and Respect. The diverse landscape of hospitality frequently tests cultural awareness and respect. Responsible organizations prioritize cultural training for their employees, ensuring that their interactions are respectful and free from cultural prejudices. Ethical hospitality professionals address these challenges by creating an inclusive atmosphere, where every guest is recognized, appreciated, and treated with dignity, considering factors such as dietary needs and religious customs.
• Responsible Tourism and Overtourism. The growth of international tourism has sparked worries regarding responsible tourism and the issue of over-tourism. Ethical businesses practice responsible tourism by promoting respect for local cultures and environments among their guests. Additionally, they take part in community development projects to reduce the adverse effects of over-tourism. By adopting responsible tourism practices, hospitality organizations can effectively manage the challenges of increased visitor numbers while safeguarding the authenticity and welfare of the local community.

• Implementing business ethics in tourism and hospitality  operations can have challenges, such as the added costs of adopting socially and environmentally responsible practices (Kusumah, 2023).

Ethical Practices in Tourism and Hospitality Industry

Ethics are essential for maintaining integrity, ensuring the future success of business, and caring for customers and employees. By adhering to established hospitality management principles, it can prosper and steer clear of common challenges faced in the tourism and hospitality industry. The following are ethical practices observed in tourism and hospitality businesses.

1. Treating your employees fairly. Ensuring fair treatment of employees is a crucial ethical obligation within the hospitality sector. It is essential to provide competitive salaries, maintain safe working environments, and offer equal opportunities, irrespective of race, socioeconomic status, or educational background. In addition,  zero tolerance for harassment and discrimination and empowering employees must be take into consideration (Lacalle, 2023). Authority figures, such as supervisors or managers, who are seen as acting justly, tend to gain trust, which can lead to improved performance. On the other hand, employees who perceive unfair treatment are more inclined to display behaviors that can be detrimental to the organization or its members ( Eib et al., 2017)
2. Data Privacy. Many hospitality companies dedicate resources and time to effectively gather and analyze data to enhance sales, customer service and loyalty, as well as operational efficiency. Recent technological developments have simplified the management of diverse information regarding customers, suppliers, and staff (Montera, 2012). In Bukilić's study (2024), it was proposed that the hospitality and tourism sector must tackle issues related to data privacy. This can be achieved by clarifying privacy policies, offering more transparent opt-out options, and committing to ethical data management practices. These steps are essential for maintaining the trust of consumers who are concerned about their privacy.
3. Regulatory compliance. Meeting legal responsibilities is essential for a business's success. This encompasses compliance with labor laws, health and safety regulations such as ensuring fire extinguishers are available on each floor and having an evacuation plan and other legal mandates. Numerous governments have established regulations aimed at enhancing inclusivity for individuals with disabilities and mobility challenges. This involves the installation of elevators and ramps to facilitate wheelchair access, along with providing sufficient space for maneuvering within hotels (Lacalle, 2023).
4. Environmental responsibility. Climate change has redirected our attention towards environmental issues. The hospitality industry is  known for generating significant waste and with this, advocating  for eco-friendly practices can minimize its carbon footprint. Hotels can contribute by conserving energy, minimizing waste, and implementing reduce, reuse, and recycle strategies, thereby serving as positive role models within their local   communities (Lacalle, 2023). Sustainable tourism aims to reduce harmful effects on the environment, protect both natural and cultural heritage, and enhance the quality of life for local communities (Lica, D., Gashi, S. and Qosja, 2024).
5. Responsible marketing and advertising. Responsible marketing and advertising entail representing your accommodations and services truthfully, steering clear of misleading promotions, and demonstrating cultural awareness. Marketing initiatives should showcase guests from diverse backgrounds and maintain a commitment to social responsibility and honesty (Lacalle, 2023). Practicing social responsibility in marketing offers numerous advantages, as it hinges on building trust and demonstrating foresight within businesses. Cultivating and maintaining trust with customers, communities, and regulators is challenging and can be easily compromised or lost (Mathur, 2016). 

Conclusion.

In conclusion, ethical leadership is essential for success in tourism and hospitality operations. Prioritizing work ethics reaps substantial benefits, not just about compliance but also creates a culture where every stakeholder—guests, employees, management, and the community—feels valued, respected, and secure. With the increase in competition and evolving trends in tourism and hospitality operations, ethical leadership remains a strong foundation of sustainable growth and reputation management.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reference:

 

Bukilić J. (2024). Young travelers' opinions on data privacy in hotel stays: How do two Cannibals and a Vegan Vote on what to have for dinner? Retrieved from https://repository.acmt.hr/islandora/object/acmt:266 

Dimitriou, C. et al. (2024). The impact of a hotel’s business ethics on employee job satisfaction and organizational commitment. Retrieved from https://scholarworks.umass.edu/server/api/core/bitstreams/eaf0ca47-982f-490b-b282- /content 

Eib, C., et al (2017). Why should organizations treat their employees fairly? Definition, relevance, and consequences of justice at work. Retrieved from https://www.researchgate.net/publication/314635897_Why_Should_Organizations_TreatTheir_Employees_Fairly_Definition_Relevance_and_Consequences_of_Justice_at_Work 

Guest Delight International (2024). The importance of ethical leadership in the hotel business. https://www.linkedin.com/pulse/importance-ethical-leadership-hotel-business-dhr6c 

Holistique Training, (2024). Ethics in hospitality: Building trust and success through integrity. Retrieved from https://holistiquetraining.com/en/news/ethics-in-hospitality 

Kusumah, (2023). Business ethics in tourism operations

Retrieved from https://mpar.upi.edu/en/business-ethics-in-tourism-operations-2/ 

Lacalle, E. (2023). 9 most common ethical practices in the hospitality industry. Retrieved from https://www.mews.com/en/blog/ethical-practices-in-hotels 

Liça, D., Gashi, S.,  & Qosja, E. (2024). Promoting environmental  responsibility strategy and innovation in  the hospit ality industry: A green tourism  approach. Co rporate & Business Strategy  Review, 5(4), 90–103. Retrieved from  https://doi.org/10.22495/cbsrv5i4art8  

Marthur P. and Asshish (2016). Socially responsible marketing in tourism and hospitality sector. Retrieved from https://www.ijrdo.org/index.php/bm/article/view/1530 

Montera, N. (2012). Hospitality industry risks: Data privacy and security

Retrieved from  https://www.psfinc.com/wp-content/uploads/psfinc/2016/07/hospitality-industry-risks-data-privacy-and-security.pdf 

Nicolaides, A. (2019). Ethical leadership in a morally driven hospitality organizational culture. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_50_vol_8_5__2019_unisa.pdf 

Thomas, N. (2016). Ethical beliefs and practices in hotel industry for value creation. https://www.researchgate.net/publication/307872348_Ethical_Beliefs_and_Practices_in_Hotel_Industry_for_Value_Creation

 

 

https://doi.org/10.1007/978-3-319-05544-2_265-1

Crab mentality: A must be avoided in a workplace

 Regie P. Lizardo

Baoa East Elementary School, Schools Division of the City of Batac

Abstract

            This perspective examines the negative consequences of crab mentality in the workplace, with a particular emphasis on how common it is in the Philippines. It looks at how this mindset hold back organizational growth, reduces productivity, and weakens team bonding. The article emphasizes the need to encourage cooperation and support among coworkers as fundamental principles for success and peace in the workplace through philosophical and cultural lenses.

Keywords:

Crab mentality, workplace, Philippine culture, teamwork, professional ethics

Introduction

Crab mentality, often referred to as the "crab-bucket effect," is a significant issue in the Philippine workplace, characterized by individuals declining each other's success. This phenomenon can lead to increased job stress and a toxic work environment, as employees may feel threatened by the achievements of their peers, resulting in a culture of competition rather than collaboration (Soubhari & Kumar, 2014). This mindset, which is represented by jealousy and partiality to hinder the advancement of others, is a widespread cultural problem that affects many facets of life, including the workplace. This paper explores the causes, expressions, and effects of crab mentality in Philippine workplaces, highlighting the need to steer clear of this trait to direct a supportive and effective work environment.

Understanding the Roots of Crab Mentality in Filipino Culture

            Crab mentality is often linked to deeply rooted sociocultural factors, such as the struggle for scarce resources and the collectivist nature of Filipino society. While collectivism typically emphasizes cooperation, studies suggest that crab mentality persists across cultural contexts, underscoring its inherent nature in workplace dynamics (Ece, 2024). Despite being taught to value community harmony, Filipinos may sometimes experience distorted priorities under the pressure of competitive circumstances, leading to unhealthy competitiveness.

How Crab Mentality Shows Up in the Workplace

            Crab mentality frequently shows out in the workplace as actions like talking, hiding important information, disparaging coworkers, or weakening the achievements of others. These behaviors raise a poisonous environment where trust is damaged, and workers are deterred from performing to the best of their abilities out of concern for negative consequences.

The Effects of Crab Mentality on Workplace Productivity and Morale

            This characteristic pose significant challenges in the workplace, weakening both individual and organizational success. It stifles creativity and teamwork as employees become reluctant to collaborate or share ideas. This toxic environment often leads to high turnover rates, as individuals seek healthier work settings, preventing organizations from achieving their full potential. Furthermore, it disproportionately affects career advancement for women, contributing to the glass ceiling phenomenon. This not only impacts their job satisfaction but also increases their likelihood of leaving their roles (Jafari et al., 2023).

A Philosophical Look at Crab Mentality

            The "Philosophy of Man" highlights the fundamental human principles of mutual flourishing and interconnectivity, which stand in direct opposition to the crab mentality. Philosophers like Aristotle emphasize the importance of living a moral life within a community where individuals support and benefit from one another's achievements. Embracing this perspective could significantly mitigate the harmful effects of crab mentality in the workplace. Key factors driving crab mentality include egocentrism, jealousy, and perceived inequity, all of which contribute to workplace dissatisfaction and heightened stress levels (Aydin & Oğuzhan, 2019).

Practical Ways to Overcome Crab Mentality in the Workplace

            It takes aggressive measures to combat crab mentality in the workplace and promotes a supportive, cooperative atmosphere. Organizations can stand-in a culture that supports cooperation and mutual aid by putting into practice procedures that advance trust, acknowledgement, and personal development.

1.      Promoting a Culture of Recognition: Creating an environment that values both individual and collective accomplishments fosters optimism and lessens feelings of envy. According to Aydin and Oğuzhan (2019), putting in place recognition systems that highlight achievements can reduce feelings of inadequacy, foster a more positive competitive spirit, and encourage teamwork.

2.      Encouraging Open Communication: Effective and transparent communication decreases misconceptions and increases trust. A more friendly and cooperative atmosphere can be created by promoting candid conversations regarding feelings of competitiveness and envy, which offers a chance to address underlying problems (Владимирoвич, 2014).

3.      Leadership by Example: Colleagues are motivated to emulate leaders who exhibit humility and teamwork. Leaders can provide direction and assistance by implementing mentorship programs, and assisting people in overcoming obstacles in a positive way and without turning to destructive means (Spacey, 2015).

4.      Professional Development Programs: Employees can unlearn harmful patterns by participating in courses on team building and emotional intelligence. Organizations enable people to concentrate on their own personal development and divert their emphasis from unhealthy comparisons with others by providing training and development resources (Mehtta, 2021).

Conclusion

Crab mentality remains a significant cultural challenge in the Philippines, eroding workplace harmony and productivity. Organizations can create an atmosphere where cooperation and group achievement are prioritized by recognizing its causes and addressing its detrimental effects. By doing this, workplaces become locations where people develop their humanity, virtue, and personal development rather than just being hubs of economic activity. Crab mentality appears to be a problem that is not limited to collectivist societies but rather occurs in various organizational contexts, according to research by Ece (2024). Resolving this issue is essential to creating workplaces that are healthier and more cooperative

References

Aristotle. (1999). Nicomachean Ethics (Translated by W.D. Ross). Batoche Books.

Gizem, Z. A., & Gülpembe, O. (2019).  The “crabs in a bucket” mentality in healthcare personnel: a phenomenological study.   Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 12(2), 618-630. https://doi.org/10.17218/HITITSOSBIL.628375

Megnaa, M. (2021). Crab antics: the moral and political economy of greed accusations in the submerging Sundarbans delta of India. Journal of the Royal Anthropological Institute, 27(36).  https://doi.org/10.1111/1467-9655.13551

Sakineh, J., Nazanin, F., Forouzande., L. Nadafzadeh, S., & Mahdiye, A., Z. (2023).  The role of crab mentality syndrome and the glass ceiling phenomenon on female teachers' career success and happiness at work with the mediation of turnover intention.   Journal of Managing Education in Organizations, 12(4). https://doi.org/10.61186/meo.12.4.43

Spacey, A. S. (2015). Crab Mentality, Cyberbullying and "Name and Shame" Rankings. Retrieved from   https://www.semanticscholar.org

Sison, A. J. G. (2007). Corporate virtue: Ethical management practices in the Philippines. Ateneo de Manila University Press.

Süreyya, Ece. (2024).  Crab Syndrome in Business Life and Collectivist/Individualist Culture. International Journal in Business and Economy, 6(2), 82-89.  https://doi.org/10.54821/uiecd.1454123

Tuazon, R. R. (2014). Crab mentality in Philippine workplaces: A cultural critique. Philippine Journal of Management and Organization, 30(2), 89-98.

Tushar, S., & Yathish, K. (2014). The crab-bucket effect and its impact on job stress: – An exploratory study with reference to autonomous colleges. International Journal on Recent and Innovation Trends in Computing and Communication, 2(10).  https://doi.org/10.17762/IJRITCC.V2I10.3342

 

United through bayanihan spirit: INRSF narrative during Pandemic

 Julianne Grace Bugaoisan Rarangol

Divine Word College of Laoag

Abstract

In the wake of the pandemic brought about by COVID-19, a lot of challenges bombarded different sectors and industries all over the world. These changes and challenges did not excuse the fraction of the academe. Academic institutions tediously studied how to adjust and adapt to the new normal in the academe. Ilocos Norte Regional School of Fisheries was fortunate with the continued community engagement of the five barangays of Metro La Paz. It hurdled all the drawbacks brought about by the restriction of face-to-face classes. Indeed, Bayanihan which is a spirit of communal unity and cooperation in achieving a goal without expecting anything in return, still lives. This narrative not only showcases the resilience and unity of the INRSF community but also underscores the enduring relevance of the Bayanihan spirit in overcoming crises. It highlights the innovative approaches employed in remote learning, resource sharing, and community outreach efforts to lessen the effects of the pandemic.

Keywords: Bayanihan Spirit, Community Engagement, New Normal, Pandemic 

Introduction

For 56 years since its establishment in 1968 as a community high school, INRSF has lived to its commitment to developing learners in the field of technical and vocational education with majors in Aquaculture, Fish Capture and Fish and Food Processing. Situated along the coast of the South China Sea and the banks of the Padsan River, INRSF utilizes real-life laboratories for the development of the learners’ skills.

The limitations and restrictions imposed by COVID-19 brought the school to unexplored and rediscovered horizons. The face-to-face classes evolved into various learning modalities that suited the capabilities, resources, preferences and presence of learning facilitators at home. 588 learners of INRSF chose the printed modular learning modality while 88 others took digital modular learning modality. Despite the absence of face-to-face classes and the unavailability of online classes, the teachers still endeavour to develop the minimum learning competencies prescribed by DepEd in TVE/TVL and GAS by constantly monitoring, following up and providing enrichment and remedial activities.

Surviving the pandemic alone would be very difficult without a helping hand. INRSF is blessed for being surrounded by stakeholders who are greatly supportive of the provision of the needs of learners and the school. Despite the meagre MOOE amounting to a little above 800 thousand, the modules for the 588 learners are continuously provided without delays. With the stakeholder's help, 8 new printers were recently purchased, along with reams of bond papers and ink. More than these donations are the stakeholders' time and sacrifices from Monday to Sunday for the delivery and retrieval of modules and answer sheets. The Barangay Officials, health workers and barangay police each have a schedule to man the barangay hall for the distribution of modules. The SK officials extended their own share of help by distributing health kits, multivitamins and school supplies in all grade levels from junior high school to senior high school. INRSF truly continues to live with the nurturing hands of the whole La Paz Community. 

Bayanihan as a Filipino Value

Bayan is the Filipino word for country, and bayanihan means "being in the country," but the phrase is most usually used to describe "a sense of social unity, effort, and collaboration toward a common goal. The idea comes from an old rural custom in which people helped families relocate their homes by placing them on bamboo stilts. This Filipino ethic exemplifies the principle of helping people in need without expecting anything in return (Ganzon, 2019).

 According to Gertrude Ang, the bayanihan spirit is an ancient Filipino custom that symbolizes the idea of group work. This core Filipino value entails both individual and communal action to aid the community. It is known as tulongan or damayan, which is a system of mutual help that serves as the backbone of family and village life in the Philippines. It can also be expressed as pagkakaisa, which means to be one or united. In essence, the bayanihan spirit fosters togetherness and unity in the community as they help others.

Filipinos usually seek assistance from one another in times of need. Bayanihan is a common term for this type of community support. Filipinos have always worked together to overcome the obstacles of living in their dangerous homeland, whether caused by natural or human causes. Except, evidently, it no longer does, and Filipinos are now being advised that the very characteristics that made their communities so strong in the past have been turned into their biggest vulnerability by the COVID-19 epidemic. Even the name bayanihan has been publicly modified to represent wholly new meanings through law and government initiatives (Bankoff, 2020).

Overcoming Challenges: The Educational Shift

In the first year of the pandemic, Filipinos from different walks of life contributed in various ways, exemplifying the bayanihan spirit. According to local artists, designers, and entrepreneurs, they stepped out of their comfort zones to lend a hand to the nation’s frontliners against the disease (Ang, 1979).

When the pandemic led to nationwide lockdowns, INRSF, like many institutions, faced the sudden closure of its physical classrooms. As the school’s primary function is the provision of technical and vocational education in fisheries, shifting to online learning was not a simple transition. Many students did not have access to the necessary tools such as reliable internet connections, gadgets, or the quiet space required for focused study. Teachers, too, had to adapt quickly to new modes of instruction and create lesson plans that could be delivered effectively online.

In line with the Bayanihan spirit, the school community responded to these challenges with resilience and resourcefulness. Faculty members, many of whom were used to face-to-face interactions, used their time and expertise to learn new digital teaching strategies, ensuring that students received quality education. They held webinars and online workshops to help students adjust to the new learning environment, while also addressing their emotional and mental well-being, which was often compromised by the uncertainty of the situation.

Moreover, the school's leadership emphasized the importance of community engagement. With the pandemic affecting many families in the region, the school encouraged faculty, students, and alumni to participate in outreach activities, such as providing assistance to those who were struggling to access educational resources. Through donations of gadgets, food, and funds, the Bayanihan spirit was rekindled within the walls of the school, transforming the institution into a hub of shared support.

Community Outreach and Social Responsibility

One of the most notable aspects of the Ilocos Norte Regional School of Fisheries' response to the pandemic was its emphasis on community outreach. The institution, driven by its responsibility as a center for education in a region reliant on fisheries and agriculture, took steps to support local communities beyond the classroom. The school recognized the struggles of local fisherfolk, farmers, and families whose livelihoods were deeply affected by the pandemic, including disruptions to the supply chain and market access.

To help sustain these local industries, the school organized initiatives that involved both students and faculty. Students, with guidance from their teachers, conducted research on ways to support local fishing communities, such as recommending alternative ways to market and distribute their products. The school also assisted local farmers by helping them adopt sustainable practices that were more resilient to the disruptions caused by the pandemic.

Conclusion

The Ilocos Norte Regional School of Fisheries demonstrated a remarkable example of how the Bayanihan spirit continued to thrive even in the most trying circumstances of the COVID-19 pandemic. In a time when physical distance became necessary, the school found ways to foster unity, compassion, and cooperation. From adapting to online education to reaching out to local communities in need, the INRSF community showcased the resilience and collective responsibility that are at the heart of Filipino culture.

As the pandemic gradually becomes a part of history, the lessons learned by INRSF can serve as a model for how educational institutions can maintain a strong sense of community, even in the face of unprecedented challenges. The continued practice of Bayanihan, both within and beyond the classroom, will undoubtedly remain a guiding force for future generations, teaching them that unity in times of crisis is not just a value, but a lifeline that can lead to enduring strength and solidarity.

References:

Ang, G., (1979). The bayanihan spirit: dead or alive.  Philippine Quarterly of Culture and Society, University of San Carlos publication. Vol. 7 (1/2).

Aña, A. M. “The culture of the Philippine islands: Bayanihan in Philippine society. International Journal of Interdisciplinary Social and Community Studies, 2017, 77–83.

Kalkan, S. (2019). Bayanihan: A Filipino tradition of unity and camaraderie.  Live in the Philippines, Retrieved September 13, 2024, from  www.liveinthephilippines.com/bayanihan-a-filipino-tradition-of-unity-and-camaraderie/.

Nadal, K. (2018). What Is bayanihan? Exploringthe  Filipino spirit of community and support.  HuffPost, Retrieved September 15, 2024 from  www.huffpost.com/entry/what-is-bayanihan-exploring-filipino-spirit-of-community-and-support_b_55d40a67e4b077ca094624a8.

Office of Presidential Adviser on the Peace Process (2020). Bayanihan Ni Juan: The Filipino Spirit at Its Finest. Gov.Ph. https://peace.gov. ph/2020/04/bayanihan-ni-juan-the-filipino-spirit-at-its-finest/.

 

Modern technology, reshaping the concept of humanity

 Mark P. Valiente

Divine Word College of Laoag

 Abstract

In an era marked by rapid technological advancements such as artificial intelligence, biotechnology, and digital networks such as social media, there arises a magnanimous question: How is modern technology reshaping the concept of humanity?

The transformative capabilities of technology provide an unprecedented manoeuvre in the human landscape and the understanding of what it really means to exist as one perfect creation of God. It has offered enhancements to human intellect, physicality, and social connections. Thus, the continuous developments in our technology spark concern that the very advancements may erode aspects of human genuineness, autonomy, and uniqueness.

This discourse explores the philosophical implications of our growing reliance on technology, pondering whether technology serves as a tool to improve human welfare or as a factor that alters the very core of human existence.

Keywords: modern technology, reshaping humanity, co-evolving with technology, humanism, transhumanism

Introduction

The relationship between technology and human identity has evolved throughout history, and nowadays, the rapid pace of technological advancements is reshaping our understanding of human nature. Throughout the annals of history, humanity has consistently depended on tools to enhance their capabilities, commencing with the invention of the wheel and leading to the creation of the printing press and the superlative convenience brought by the different technological applications and gadgets that we are all enjoying.

The question now is, as our plight to modernize kept on escalating, what is left to our sense of humanity. Are we, in the course of modernizing our world, already forgotten our innate identity and the values we need to uphold just to keep up with the fast and vast development around us. These queries, though may have some answers, may remain to be echoes twirling along the winds of humanity.

Human Identity Co-evolves with the Growing Technology

The progress in AI technology, capable of performing tasks typically associated with human intelligence such as thinking, learning, and creativity, prompts us to ponder over the essence of human consciousness and agency. Certain philosophers argue that the emulation of human cognitive functions by artificial intelligence might challenge the unique nature of human identity and self-awareness (Bostrom, 2013).

As technology continues to grow and is increasingly integrated into our everyday lives, our identity as humans and the artificial systems we live by may now be less defined. This only speaks of how technology reshaped our understanding of the world we live in and the understanding of the person we ought to be. Our dependence on technology totally placed us in possibilities we thought we could never cross.

As technology takes a big chunk of our daily routines, our understanding of what is human, how should humans be, why we need to follow this as humans and the theoretical foundations and philosophies that engulf us literally flip and change. There are ethical norms that no longer conform to societal precedence because of the influence of technological media.

As social media continues to flourish, so as the “truth of others”. When we say the truth of others, we are referring to what others perceive as reality. Therefore, there is a challenge to all of us living in this generation, to be more decerning of the world and influence that others may inculcate into our lives and way of living.

Technology Influences Human Judgment

We are now living in what they call a “cyborg identity”, a human living within the call of technology. It is very sad to see that even our sound judgements of what is good and bad are now dictated by the technological influences managed by programs, media and other applications we see online. Human perception has totally changed, and so are the values and core of humanity.

As humans increasingly depend on technological advancements to make decisions that were traditionally guided by human judgement, concerns emerge regarding the reliability of technology in upholding the ethical principles of humanity.

Well, everything online leans to the power of algorithms. The more views and searches, the more hype and traffic it causes, and the more it surfaces as a top body of information. The more it is promoted, the more it is taken as the real deal. According to scholars like Cathy O’Neil(2016), algorithms may appear neutral at first glance, but they frequently mirror the biases of the creators.

In her book, Weapon of Math Destruction," O'Neil showcases various instances where algorithms can perpetuate bias and uphold current disparities. For example: An advertisement would say that there is a discovery that makes humans immortal just by taking in their manufactured pill. Most of us might be so curious about such, that we tend to patronize or react on the post. The engagement that we do creates an algorithm that would influence others. With the number of engagements, people may believe that it may be an effective pill and the claims may be factual.

Remember this, when our sound judgment is already compromised because of the noise we see online or due to the influence of technology, we should always go back to our core and try to weigh things up because humans are rational beings- we have the capacity to think wisely if we want to

Humanism vs Transhumanism

Humanism and transhumanism play a significant role in shaping our understanding of human identity and philosophy, providing unique viewpoints on the essence of humanity and the possibilities lying ahead.

Humanism embraces a perspective that acknowledges the worth of every individual, our collective accountability, and the possibility of advancement through learning and improving society. From a philosophical standpoint, it asserts the inherent value of human life, emphasizing that our identity is crafted by our experiences and ethical decisions. This approach is all-encompassing and firmly rooted in human values (Kurtz, 2007).

On the other hand, transhumanism prompts deep philosophical inquiries into consciousness, personal identity, and the soul. In a scenario where technological advancements or mind uploading become achievable, the distinction between human and "posthuman" identities could become ambiguous (Kurzweil, 2005). The perspective on identity implies that human nature is flexible and can be influenced by technological advancements, challenging conventional ideas of human existence.

Divergent philosophies give rise to a philosophical conflict concerning the evolution of human identity. Humanism being the traditional philosophy that underscores human existence is now challenged by transhumanism, creating an identity crisis among the generations of the present and of the future.  

Conclusion

            While it is true that part of humanity is technology, we should not also forget that technology should not dictate our way of living as humans. Technology can enhance our lives and understanding of humanity, but it should not override our basic human essence. Human identity is deeply connected to our biology, emotions, and ethical values, and technological progress should respect and protect these aspects. It is important to use technology to improve humanity's well-being without altering our core principles. Advancements must be in line with human dignity, empathy, and societal responsibilities to ensure a harmonious future where technology complements our humanity rather than challenges it.

References

Bostrom, N. (2013). Transhumanist values. In W. W. G. Johnson (Ed.), The Cambridge Handbook of Artificial Intelligence (pp. 49-71). Cambridge University Press.

Kurtz, P. (2007). The philosophy of humanism. Prometheus Books.

Kurzweil, R. (2005). The singularity is near When humans transcend biology. Viking.

O'Neil, C. (2016). Weapons of math destruction: How big data increases inequality and threatens democracy. Crown Publishing Group.